# Made-to-Order Wedding Rings Holden's Custom Wedding Rings Use Recycled Metals & Lab-Grown Diamonds By Laura McQuarrie | Published 2019-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/custom-wedding-ring References: [finance.yahoo](https://finance.yahoo.com/video/lab-grown-diamonds-shake-industry-151815137.html) & [hiholden](https://hiholden.com/pages/about-us) While the idea of shopping for an engagement ring is romantic, actual retail experiences often leave people feeling uncomfortable but a new wave of wedding ring companies like Holden—which makes custom wedding rings—are helping to completely redefine industry standards. Holden sets itself apart by making [personalized wedding rings](https://www.trendhunter.com/trends/oneofakind-engagement-ring) both accessible and affordable online. Rather than having to choose from an on-the-counter option, consumers are able to easily build their own design by starting with a simple profile. While some web-based ring customization tools seem overly complex, Holden makes it easy to choose the desired ring width, karat, size and a custom engraving. The company's rings are made with [recycled metals](https://www.trendhunter.com/trends/h2er) and [lab-grown diamonds](https://www.trendhunter.com/trends/labgrown-diamond-jewelry), and to help with the fitting process, Holden offers free ring size kits and width guides. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What Makes This Trend Stand Out - **Custom Wedding Rings:** Holden's made-to-order approach disrupts the traditional wedding ring market by allowing customers to design their own rings online. - **Sustainable Materials:** Holden's use of recycled metals and lab-grown diamonds provides a disruptive innovation opportunity for companies in the jewelry industry to explore eco-friendly alternatives. - **Online Personalization Tools:** Holden's easy-to-use customization tools set the bar for web-based retail experiences, presenting an opportunity for other e-commerce industries to adapt similarly personalized approaches. ### Sectors Adopting This - **Jewelry:** Holden's use of recycled materials and lab-grown diamonds presents an opportunity for sustainable innovation in the jewelry industry. - **E-commerce:** Holden's web-based approach to personalized wedding rings opens up opportunities for e-commerce companies looking to enhance their online retail experience. - **Sustainability:** Holden's use of recycled materials and eco-friendly manufacturing processes offer an opportunity for sustainability-focused companies to enter the wedding ring market. ## Related on Trend Hunter - [Personalized Mixed-Cut Rings](https://www.trendhunter.com/trends/austen-blake.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Personalized Wedding Bands](https://www.trendhunter.com/trends/personalized-wedding-bands.md) - [Unique Wedding Bands](https://www.trendhunter.com/trends/unique-wedding-bands.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Customizable Ring Designs](https://www.trendhunter.com/trends/customizable-ring.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md)