# Efficiency-Improved Custom Website Platforms Webflow Enhances Its Services After a Funding Round By Kalin Ned | Published 2022-03-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-website-platform References: [webflow](http://www.webflow.com/) & [fastcompany](https://www.fastcompany.com/90724451/most-innovative-companies-north-america-2022)  Custom website platforms that do not require users to code were a novelty once, but now they are pretty standard across the board as consumers build their online presence as professionals in a fuss-free manner. This doesn't mean that innovation in this category is impossible, however. Webflow was an early player here and last year, the brand received an additional $140 million in capital. The business utilized this money to make major upgrades to its custom website platform. New user-friendly features include collaboration support that allows team members to streamline the co-working process, as well as a higher grade of security (an always important constituent within the online environment). Now, individuals can see which parts of a project are worked on, as well as hand off tasks to others on the team. Image Credit: Webflow ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **User-friendly Website Builders:** Continued investment in web-based software is needed to take customization and flexibility to the next level for non-technical professionals. - **Collaborative Workflow Platforms:** Optimized team collaboration features will become a standard in custom website platforms, evolving the way designers and developers work together. - **Enhanced Web Security:** Improving cybersecurity features continues to be a crucial priority for custom website platforms, promoting trust and reliability with customers. ### Who This Affects Most - **Website Design and Development:** The growth of user-friendly web design software is a disruptive opportunity to help non-technical professionals bring their vision to life through a platform that is easy to use and affordable. - **Cloud Computing Services:** The increased investment in efficient custom website platforms presents disruption opportunities for cloud computing services, as businesses will demand scalable and secure cloud hosting solutions. - **Digital Marketing and E-commerce:** The rise of user-friendly website builders that do not require coding skills presents an opportunity for digital marketing and e-commerce businesses to build their own websites and operate them effectively without paying for outside design and development services. ## Related on Trend Hunter - [Rapid Web Builders](https://www.trendhunter.com/trends/startupful.md) - [Hybrid Website Editors](https://www.trendhunter.com/trends/wix-harmony.md) - [AI-Powered HMTL-First Editors](https://www.trendhunter.com/trends/grapes-studio.md) - [User-Friendly Website Builders](https://www.trendhunter.com/trends/userfriendly-website-builder.md) - [On-Demand Webflow Services](https://www.trendhunter.com/trends/mesa-media.md) - [Rapid Web Builders](https://www.trendhunter.com/trends/website-builder1.md) - [No-Code Webflow Components](https://www.trendhunter.com/trends/finsweet-components.md) - [AI-Backed Website Builders](https://www.trendhunter.com/trends/ai-backed-website-builder.md) - [No-Code Community Builders](https://www.trendhunter.com/trends/supersparks.md)