# Bespoke Watch Bars The London Larsson & Jennings Boutique Boasts a Custom Watch Bar By Rebecca Byers | Published 2015-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-watch-bar References: [selectism](http://www.selectism.com/2015/04/02/larsson-jennings-bespoke-watches/) & [larssonandjennings](http://www.larssonandjennings.com/ljxcustom) The recent launched [London Larsson & Jennings](https://www.trendhunter.com/trends/antler-retail-popup) flagship store features a luxurious [custom watch bar](https://www.trendhunter.com/trends/breitling-opens-new-boutique) that is sure to be an extravagant experience. The minimalist shop in London's Covent Garden also boasts an in-store Fika coffee bar and a stunning display of some of the brand's regular range. The customized luxury experience allows individuals the chance to design their own Larsson & Jennings timepiece from custom parts, like a selection of British and Tärnsjö Swedish leather straps and some unique 40-millimeter watch faces, all in a variety of colorways. This opulent customization service is extremely niche given its price range, but is sure to be a success given its endless combinations of options and over-the-top personalized experience. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Custom Watch Design:** The trend of bespoke watch bars presents an opportunity for luxury brands to offer customers the chance to design their own personalized timepiece. - **Luxury Customization:** The rise of customized luxury experiences, such as Larsson & Jennings' watch bar, shows the potential for high-end brands to provide unique and personalized services. - **Experiential Retail:** The inclusion of a custom watch bar in the Larsson & Jennings store demonstrates the growing trend of creating immersive and luxurious retail experiences. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry has an opportunity to capitalize on the trend of custom watch bars by offering bespoke customization services for high-end watches. - **Retail:** The retail industry can benefit from incorporating experiential elements, like custom watch bars, into their stores to attract and engage customers. - **E-commerce:** In the e-commerce industry, brands can explore the concept of virtual watch bars, allowing customers to design their own timepieces online. ## Related on Trend Hunter - [Bespoke Handbag Services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind.md) - [Luxury Collector-Focused Retail Experiences](https://www.trendhunter.com/trends/avi-co.md) - [Tech-Inspired Watch Retail Shops](https://www.trendhunter.com/trends/ulysse-nardins.md) - [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md) - [Swiss Watchmaker Boutiques](https://www.trendhunter.com/trends/mbf-lab.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Retail Exhibition Experiences](https://www.trendhunter.com/trends/tag-heuer-1.md) - [Mid-Century Design Stores](https://www.trendhunter.com/trends/georg-jensen-1.md) - [Watch Retail Concepts](https://www.trendhunter.com/trends/canadian-flagship-store.md)