# Design Your Own Shoes Part II Custom Vans By Going Like Sixty | Published 2008-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-vans References: [shop.vans](http://shop.vans.com/webapp/wcs/stores/servlet/category_10001_10101_10102_-1) Custom Vans for fifty bucks? Nope not a mommy van, but a shoe. Van's has developed a whole lifestyle around their brand. By sponsoring skateparks, events, entertainment, they have a very loyal following. On their website you can make custom shoes to show off your personal style. The varieties of combinations is practically limitless. Want something a little more high fashion? Try these: **Implications** - As more and more products flood the market, consumers are looking for those that are individual to their own personal style and self-expression. A company that provides consumers the option of participating in the design of its product is an advantage in today's overwhelming market. Companies looking to maintain a loyal following should consider supplying customers with the option of customizing their products. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Customization Trend:** Consumers are seeking customized products that showcase their personal style and self-expression, providing an opportunity for companies to offer customization options to attract and retain loyal customers. - **Lifestyle Branding Trend:** Creating a lifestyle brand around a product or service can cultivate a devoted following, as demonstrated by Vans' sponsorship of skateparks, events, and entertainment. - **Affordable Luxury Trend:** Offering affordable options for high-fashion products, like custom Vans shoes, allows consumers to indulge in luxury without breaking the bank and presents an opportunity for companies to tap into this trend. ### Who This Affects Most - **Footwear Industry:** The footwear industry can benefit from providing customers with the option to customize their shoes, as it aligns with the trend of individualized products. - **Fashion Industry:** The fashion industry can embrace affordable luxury by offering customization options for products that are typically associated with high-fashion, like custom Vans shoes. - **Marketing and Advertising Industry:** Companies looking to cultivate a devoted following and create a lifestyle brand can learn from Vans' sponsorship of skateparks, events, and entertainment, and incorporate similar strategies into their marketing and advertising efforts. ## Related on Trend Hunter - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Formally Transformed Skate Sneakers](https://www.trendhunter.com/trends/mastery-atelier.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md)