# Luxurious Custom Trainers Ermenegildo Zegna's 'My Claudio' is a Performance-Ready Range By Kalin Ned | Published 2019-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-trainers References: [dezeen](https://www.dezeen.com/2019/06/26/ermenegildo-zegna-my-claudio-customisable-trainers/) & [zegna](https://www.zegna.co.uk/uk-en/editorial/iconic-products/claudio-sneakers.html?utm_source=bullfrog&utm_medium=dis&utm_campaign=uk_en_140619_myclaudio&utm_content=Homepage-Dezeen-text-link&utm_term=pg&dclid=CJT826SrjOMCFZROAQod9Q8OFg) Ermenegildo [Zegna](https://www.trendhunter.com/trends/zegna-x) launches a chic and performance-ready range of custom trainers and the silhouette is available in a variety of color combinations. The model, which is dubbed 'My Claudio,' is the combinational epitome of an incredibly chic aesthetic and function-forward features. The upper is crafted from [smooth calf leather](https://www.trendhunter.com/trends/black-tie-20) and the many intricate details, as well as the innovative lacing system and elements, communicate extreme craftsmanship expertise. In terms of performance specs, Ermenegildo Zegna's custom trainers are lightweight, ultra-durable and quite versatile. Described as "the future of luxury streetwear," the model lends itself to personalization through the brand's website and select brick-and-mortar stores. This allows for individuals to truly get the most out of the aesthetic of the custom trainers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Custom Trainers:** Disruptive innovation opportunity: Develop a platform that allows customers to design and order custom trainers online, tailored to their personal style and preferences. - **Performance-ready Range:** Disruptive innovation opportunity: Create a line of performance-oriented footwear that combines style and functionality, catering to the growing demand for athleisure and active lifestyle products. - **Personalization in Luxury Streetwear:** Disruptive innovation opportunity: Integrate personalized features into luxury streetwear products to enhance individual expression and create unique experiences for customers. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Implement advanced customization technologies in fashion retail to offer personalized products and elevate the shopping experience. - **Athletic Footwear:** Disruptive innovation opportunity: Combine style, performance, and customization in athletic footwear to cater to the evolving needs and preferences of active individuals. - **Luxury Streetwear:** Disruptive innovation opportunity: Infuse luxury streetwear with personalization options to tap into the growing market for unique and exclusive fashion experiences. ## Related on Trend Hunter - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Soccer-Inspired Sneaker Styles](https://www.trendhunter.com/trends/p448-monza-sneakers.md) - [Luxe Legacy-Inspired Sneakers](https://www.trendhunter.com/trends/louis-vuitton-7.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Suede-Paneled Performance Sneakers](https://www.trendhunter.com/trends/hoka-elite-terrain-system-clifton-l-suede.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Dandyism-Inspired Men's Footwear](https://www.trendhunter.com/trends/lv-buttersoft-sneaker.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md)