# Quiz-Backed Custom Supplements Vous Vitamin's Personalized Vitamins are Physician-Curated By Jana Pijak | Published 2020-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/custom-supplement References: [vousvitamin](https://www.vousvitamin.com/) [Vous Vitamin](https://www.trendhunter.com/trends/personalized-vitamins-1) is an online health platform specializing in [custom supplement packs](https://www.trendhunter.com/trends/bioniq-x-remedy-place) that make sticking to wellness goals easier than ever. Founded by Drs. Block and Levitan, two friends and physicians who wanted to simplify the vitamin-taking process for both their patients and consumers at large, Vous Vitamin addresses an oversaturated wellness product market, curating supplements for an individual's unique needs while ensuring a truly personalized experience with the help of a consumer quiz and [physician-backed research](https://www.trendhunter.com/trends/responsibleman-dietary-supplements). "We did extensive research and product development and ultimately created our own vitamin company. A company built on quality, honesty and transparency. A company with premium all natural vitamin supplement products, customized to the unique health needs of each individual," said the founders on their website. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Customized Supplements:** There is an opportunity for disruptive innovation by creating personalized supplement packs to address individual health needs. - **Wellness Product Curation:** Curating wellness products based on consumer quizzes and physician-backed research can enhance the personalized experience and stand out in an oversaturated market. - **Simplification of Vitamin-taking Process:** Developing solutions that simplify the process of taking vitamins can attract consumers looking for convenience and ease of use. ### Where This Applies - **Health and Wellness:** The health and wellness industry can benefit from disruptive innovation by offering customized supplements and curated wellness products. - **Online Health Platforms:** Creating online platforms that provide personalized health solutions can meet the growing demand for convenient and accessible wellness products. - **Direct-to-consumer (D2C) Vitamin Companies:** Disruptive innovation opportunity exists in the D2C vitamin industry by offering premium, all-natural, and customized products that cater to individual health needs. ## Related on Trend Hunter - [Personalized Vitamin Packs](https://www.trendhunter.com/trends/daily-vitamin-pack.md) - [Personalized Vitamin Prescriptions](https://www.trendhunter.com/trends/personalized-vitamins-1.md) - [Personalized Daily Supplements](https://www.trendhunter.com/trends/vyv.md) - [Personalized Nutritional Platforms](https://www.trendhunter.com/trends/alyve-wellness.md) - [Highly Personalized Supplement Subscriptions](https://www.trendhunter.com/trends/smart-supplements.md) - [Tailored Multi-Layer Gummies](https://www.trendhunter.com/trends/nutrient-gummy-stacks.md) - [Personalized Multivitamin Services](https://www.trendhunter.com/trends/personalized-multivitamin-service.md) - [Plant-Based Nutritional Supplements](https://www.trendhunter.com/trends/younited-wellness.md) - [AI-Powered Supplement Plans](https://www.trendhunter.com/trends/vervesmart.md)