# Custom Streaming Playlists Tubi Lets Users Create And Share Custom Movie And TV Playlists By Ellen Smith | Written with AI assistance | Published 2026-11-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/custom-streaming-playlists References: [forbes](https://www.forbes.com/sites/rickellis/2026/11/10/tubis-new-mixtape-feature-allows-users-to-share-playlists-they-create)  Tubi is adding a Mixtapes feature that turns its catalog into [user-built movie and TV playlists](https://www.trendhunter.com/trends/1beatclub). The tool lets people start from a [mood prompt](https://www.trendhunter.com/trends/feelflix) or build a list title by title, then rearrange, rename and personalize the result with a description and cover. The feature lives in the Mixtapes tab on the home screen, where user-made lists sit next to selections from Tubi's curators. Finished mixtapes can be made public, kept private or shared with a card styled like a homemade DVD, giving the service a more social way to browse. Mixtapes also gives Tubi a second layer of navigation on top of its 375,000+ movies and TV episodes. The format makes [taste-based browsing](https://www.trendhunter.com/trends/shelf-app) feel more organized and more shareable, which can keep viewers inside the platform longer instead of treating search as the only way to find something to watch. Image Credit: Tubi ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 67% | Activity: 56% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Social Streaming Curation:** User-generated playlists transform passive catalogs into participatory entertainment spaces where personal taste, sharing mechanics and community discovery can deepen platform engagement. - **Mood-based Discovery:** Emotion-led prompts create more intuitive ways to navigate large content libraries, opening room for recommendation systems that reflect viewer context rather than only genre or history. - **Personalized Media Packaging:** Custom covers, descriptions and share cards give digital collections a tangible identity, blending nostalgia-inspired presentation with modern social distribution. ### Where This Applies - **Streaming Entertainment:** Ad-supported platforms can differentiate crowded catalogs by layering social organization tools over content libraries to make discovery feel more human and sticky. - **Digital Media Platforms:** Interactive curation features expand the role of users from consumers to tastemakers, creating new engagement signals and shareable formats for audience growth. - **Recommendation Technology:** Playlist-building behavior supplies richer preference data that can improve personalization models through user intent, sequencing choices and thematic grouping patterns. ## Related on Trend Hunter - [Streaming Service Festival Pop-Ups](https://www.trendhunter.com/trends/any-mood-for-free.md) - [Hidden Movie Discoveries](https://www.trendhunter.com/trends/underrated-flixhub.md) - [Social Media-Inspired Streaming Apps](https://www.trendhunter.com/trends/netflix-app-feed.md) - [Conversational Streaming Apps](https://www.trendhunter.com/trends/conversational-streaming-apps.md) - [Media Tracking Apps](https://www.trendhunter.com/trends/curate-1.md) - [Spooky Streaming Content Hubs](https://www.trendhunter.com/trends/terror-on-tubi.md) - [Interactive Movie Streaming Apps](https://www.trendhunter.com/trends/treezi-play.md) - [Playlist Smart Reorder Features](https://www.trendhunter.com/trends/spotify-smart-reorder.md) - [Personalized Playlist Generators](https://www.trendhunter.com/trends/prompted-playlist.md)