# Interactive Storytelling Ads This Volkswagen Commercial Lets Viewers Craft a Custom Story By Laura McQuarrie | Published 2015-06-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/custom-story References: [psfk](http://www.psfk.com/2015/05/volkswagen-commercial-custom-made-agency-almapbbdo.html) & [filmesobmedida.br](http://www.filmesobmedida.com.br/) When people watch commercials, they're either impatient or willing to sit through to the very end—with this in mind, [Volkswagen's](https://www.trendhunter.com/trends/game-on) newest commercial is one that lets viewers engage in a [custom story](https://www.trendhunter.com/trends/mystery-at-the-grooms) for as long as the time they have available. Whether the advertisement is tapped into for a few seconds or a few minutes, Volkswagen's 'Custom-Made' video puts the viewer in charge of the end scene of the commercial. When a viewer has had enough, all they have to do is click the "press to end" button. The story is a quirky one that has a [VW](https://www.trendhunter.com/trends/official-automotive-partner) truck driver telling his travel companion about an encounter with a former lover. The engaging story is filled with a cast of unusual characters, which is also part of what makes it so compelling to keep watching for as long as you can. As well as being purely enjoyable, the Custom-Made commercial ties in with the brand's commitment to providing tailored solutions to any business. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Interactive Storytelling Ads:** Disruptive innovation opportunity: Creating ads that allow viewers to engage in a custom story, increasing brand engagement and entertainment value. - **Custom-made Videos:** Disruptive innovation opportunity: Offering personalized video content that can be tailored to the viewer's preferences and available time. - **Tailored Solutions:** Disruptive innovation opportunity: Providing customized solutions to meet the specific needs of businesses, enhancing value proposition and customer satisfaction. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Exploring new formats and interactive experiences, revolutionizing traditional advertising methods. - **Film and Entertainment:** Disruptive innovation opportunity: Leveraging interactive storytelling techniques to create immersive and engaging film and entertainment experiences. - **Business Services:** Disruptive innovation opportunity: Developing tailored solutions and customized offerings to address the unique challenges and requirements of businesses. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Interactive Storytelling Platforms](https://www.trendhunter.com/trends/neverending-stories.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)