# Bespoke Soap Ordering Services The Soapy Soap Company Provides Custom Soaps with Vegan Ingredients By Joey Haar | Published 2016-07-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/custom-soap References: [kickstarter](https://www.kickstarter.com/projects/soapysoapco/build-your-soap-revolutionizing-custom-body-care) Cleanliness is next to godliness, and with the custom soap from Soapy Soap Company, an Indiana-based body care company, consumers can get closer to godliness while using all-natural, [vegan ingredients](https://www.trendhunter.com/trends/vegan-skincare-products) of their own choosing. Soapy Soap Company aims to offer their custom soap through a new online store, BuildYourSoap.com, which will make the process, quick, simple and intuitive. The three-step custom soap ordering process begins by choosing the base: either moisturizing, cleansing, or gentle. Next, consumers get their pick of exfoliants, which range from fennel seeds to charcoal to coffee. Finally, consumers can add an [organic scent](https://www.trendhunter.com/trends/fragrance-forward-bodycare) to their soap bar. Options include cedarwood, clove leaf, tea tree, and lemongrass, to name a few. Consumers can also opt to forgo both the exfoliant and the scent if they prefer a simple soap. Soapy Soap's customization process helps health and eco-conscious consumers own their hygiene routine in a way that few other body care companies do. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Custom Soap Ordering:** Soapy Soap Company's online store, BuildYourSoap.com, offers a three-step custom soap ordering process, allowing consumers to personalize their soap with vegan ingredients. - **Eco-conscious Body Care:** Soapy Soap Company's focus on all-natural, vegan ingredients caters to the growing trend of eco-conscious consumers who prioritize sustainable and cruelty-free body care products. - **Hygiene Personalization:** The customization process provided by Soapy Soap Company gives health-conscious individuals the opportunity to personalize their hygiene routine and take ownership of their skincare. ### Sectors Adopting This - **Natural Body Care:** The Soapy Soap Company's custom soap offerings align with the natural body care industry, which emphasizes the use of organic and plant-based ingredients for skincare products. - **Online Retail:** With the launch of BuildYourSoap.com, Soapy Soap Company taps into the online retail industry, providing a convenient platform for custom soap ordering. - **Sustainable Consumer Goods:** Soapy Soap Company's focus on vegan ingredients and eco-friendly packaging aligns with the sustainable consumer goods industry, which caters to environmentally-conscious consumers seeking products with minimal impact on the planet. ## Related on Trend Hunter - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Mix-and-Match Sensorial Bodycare](https://www.trendhunter.com/trends/jukebox.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Uplifting Sweet-Scented Soaps](https://www.trendhunter.com/trends/just-peachy-soap-bar.md) - [Grapefruit-Inspired Goat's Milk Soaps](https://www.trendhunter.com/trends/grapefruit-goats-milk-soap.md) - [Single-Ingredient Soaps](https://www.trendhunter.com/trends/single-ingredient-soap.md)