# Custom Sneakers Sole Brother By Going Like Sixty | Published 2008-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-sneaks-are-wicked References: [solebrother](http://www.solebrother.com/) Matt Francois makes some killer [custom sneakers](https://www.trendhunter.com/trends/sticky-kicks) and calls them Sole Brother. He's based in Winnipeg and has thunk up some fantastic designs. They don't give up the original quality of the shoe, just add a huge Wow factor. You get to see a [computer generated mock-up of the design](https://www.trendhunter.com/trends/airimagination) for approval. Matt will customize anything made of shoe like material. Steve Madden also lets you [customize your own](https://www.trendhunter.com/trends/asics-personalization-studio): **Implications** - THESE THREE IDEAS NEED TO JOIN TOGETHER MORE CLEARLY. Youth consumers have an intense desire to be original and stand out from the pack. This stems for waiting to make entirely different lifestyle choices from those of their parents. Companies can capitalize on this by offering unique and limited edition products. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 58% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Customization Craze:** The growing desire for personalized products presents opportunities for businesses to offer customizable options and limited edition items. - **Youth Originality:** The younger generation's desire to express their individuality opens up market potential for unique and exclusive products. - **Tech-enhanced Customization:** The integration of technology, such as computer-generated mock-ups, allows for more interactive and personalized customization experiences. ### Where This Applies - **Fashion:** The fashion industry can leverage the customization trend by offering customizable clothing and accessories. - **Footwear:** Footwear brands can create disruptive innovation opportunities by providing customizable sneakers and shoes. - **Consumer Electronics:** Companies in the consumer electronics industry can tap into the customization craze by offering personalized gadgets and devices. ## Related on Trend Hunter - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Couture Technical Sneaker Models](https://www.trendhunter.com/trends/juntae-kim.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md)