# Customizable Sneaker Kits LOOP Provides Colorful Laces for Creating Custom Sneakers By Laura McQuarrie | Published 2015-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-sneakers References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/loop.html) & [sheridanandco](http://www.sheridanandco.com/) The minute you purchase a pair of shoes and put them on, they become your own—but LOOP makes its products feel less off-the-shelf and more like [custom sneakers](https://www.trendhunter.com/trends/bodega-x-puma). The LOOP concept was developed by global design agency Sheridan&Co, targeting the fashion-conscious Millennial market. This target group is meant to be enticed with options to make the shoes [customizable](https://www.trendhunter.com/trends/modular-footwear-design) with a variety of [colored laces](https://www.trendhunter.com/trends/lace-up). The choice of color is also reflected in matching details on the box, making the color choices clear. Since the all-white shoes themselves are quite minimal in their design, they could also serve as the perfect blank canvas for self-expression. Playing off the round themes in the branding for LOOP, the packaging of the custom shoes comes in a tall tubular form that can be worn over the shoulder like a sling. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Customization Fashion:** The trend towards personalizing fashion will continue to grow, creating opportunities for companies to offer customizable products that cater to the individual preferences of consumers. - **Minimalist Sneakers:** The trend towards minimalism in sneakers will continue, providing opportunities for companies to offer simple yet stylish designs that can appeal to a wide range of consumers. - **Innovative Packaging:** Companies in the fashion industry can leverage innovative packaging designs to differentiate themselves and create a unique customer experience, such as LOOP's tall tubular packaging that doubles as a sling. ### Where This Applies - **Fashion:** Fashion companies can offer customizable products and minimalist designs to cater to the individual preferences of consumers while differentiating themselves through innovative packaging. - **Retail:** Retailers can tap into the trend towards personalization and minimalism by offering a wider range of customizable products and minimalist designs to attract a broad consumer base. - **Packaging:** Companies in the packaging industry can develop innovative designs that cater to the needs of fashion companies by providing packaging that doubles as a functional item, such as a sling like LOOP's tubular packaging. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Custom Suede Sneakers](https://www.trendhunter.com/trends/bodega-x-puma.md) - [Custom Adaptive Slipper Designs](https://www.trendhunter.com/trends/swapz-modular-slippers.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Customizable Modular Footwear Designs](https://www.trendhunter.com/trends/modular-footwear-design.md)