# Cultural Custom Sneaker Designs Vans' New Capsule Boasts Traditional Japanese Drawings By Kalin Ned | Published 2018-06-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-sneaker-design References: [highsnobiety](https://www.highsnobiety.com/p/vans-traditional-japanese-capsule/#slide-3) & [simpleunion](https://www.simpleunion.tv/) Footwear brand [Vans](https://www.trendhunter.com/trends/authentic-silhouette-1) partnered up with creatives from The Flying Hawk Studio and Simple Union for a tri-pack of unique custom sneaker designs that celebrate Japanese culture via traditional iconography. The silhouettes in the mini collection are Vans' classic Slip-Ons, the [Sk8](https://www.trendhunter.com/trends/kpop-demon-hunters-1)-His and the Authentic Canvas shoe. The tri-pack collection is dubbed 'Series of Craft And Cultural'and due to its limited-edition nature and aesthetic, the custom sneaker designs are more pricey than original Vans footwear at $252 USD. The monetary difference is surely a testimony toward the detail accuracy and the skilled craftsmanship that is injected into the sneaker designs by Vans and shoe customizers The Flying Hawk Studio and Simple Union. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Custom Sneaker Designs:** Disruptive innovation opportunities include collaborating with artists and designers to create unique and culturally-inspired sneaker designs. - **Celebrating Japanese Culture:** Opportunities for disruptive innovation are present in leveraging cultural iconography and traditional art forms to create products that resonate with consumers. - **Limited-edition Collectibles:** Innovative opportunities can be explored by creating limited-edition sneaker collections that appeal to collectors and enthusiasts. ### Industries Being Reshaped - **Footwear:** Disruptive innovation can be seen in the footwear industry by creating customized and unique sneaker designs that cater to specific cultures and consumer preferences. - **Art and Design:** Opportunities for disruption exist in the art and design industry by collaborating with fashion brands to create custom sneaker designs that showcase traditional and culturally-inspired artwork. - **Fashion and Retail:** Innovative disruptions can be explored by partnering with brands and artists to create limited-edition sneaker collections that attract fashion-forward consumers and collectors. ## Related on Trend Hunter - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md) - [Formally Transformed Skate Sneakers](https://www.trendhunter.com/trends/mastery-atelier.md) - [Textural Update Skate Sneakers](https://www.trendhunter.com/trends/zhang-quan-1.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Technical Denim-Worked Sneakers](https://www.trendhunter.com/trends/vans-otw-and-fdmtl.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)