# Fashionable Touchscreen Smartwatches Kate Spade & Fossil Joined to Create New Custom Smartwatches By Madison Mackay | Published 2018-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-smartwatch References: [cnet](https://www.cnet.com/news/kate-spade-new-york-skagen-android-wear-smartwatches-fossil-group-ces/) & [theverge](https://www.theverge.com/2018/1/9/16865934/kate-spade-touchscreen-smartwatch-fossil-android-wear-price-release-date-ces-2018) Kate Spade New York teamed up with well known watch company [Fossil](https://www.trendhunter.com/trends/sport-tourer1) to create a new custom smartwatch, which was presented at this year's CES events. These watches are fully customizable, sleek, compact and very fashionable. This watch comes in three different styles: a rose gold case with a leather strap, a rose gold case with a bracelet, or a gold case with a leather strap. The body of the Kate Spade New York custom smartwatch is one of a kind in this very popular market. Uniquely, this watch runs the app 'Choose Your Look,' a compatible app to help the user coordinate the face color of this watch with the rest of their outfit. Including a built-in microphone, Bluetooth capabilities, and an expected battery life of up to 24 hours, this new [high fashion smartwatch](https://www.trendhunter.com/trends/withings-scanwatch-nova-brilliant) aims to please. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Customizable Smartwatches:** The trend of customizable smartwatches - offering unique options for watch faces, materials, and features - presents an opportunity for luxury watch and lifestyle brands to appeal to a tech-savvy audience. - **Fashion-tech Collaborations:** The growing trend of fashion-tech collaborations - like Kate Spade's partnership with Fossil - offers opportunities for both the fashion and tech industries to innovate and create stylish and functional technology products. - **Wearables as Fashion Accessories:** The rise of wearables as fashion accessories allows for new product design and marketing strategies in the fashion and tech industries, with a focus on sleek aesthetics and personalized features. ### Where This Applies - **Watch and Jewelry Industry:** The watch and jewelry industry can explore new markets and revenue streams through the development of high-end customizable smartwatches that blur the line between fashion accessories and tech gadgets. - **Fashion Industry:** The fashion industry can expand its offerings by collaborating with tech companies to create stylish and functional wearable technology products, presenting new opportunities for innovation and brand partnerships. - **Technology Industry:** The technology industry can reach new audiences and tap into the growing demand for fashion-forward wearable technology through collaborations and developments that prioritize sleek design and personalized features. ## Related on Trend Hunter - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Powerful Customization-Focused Smartwatches](https://www.trendhunter.com/trends/skagen-falster-6.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Chic Cushion-Shaped Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch.md) - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Durable Low-Cost Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe.md)