# Custom Designer Rug Showrooms Ernesta Opens Its Santa Monica Showroom By Adam Harrie | Written with AI assistance | Published 2026-09-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-sized-designer-rug-showrooms References: [prnewswire](https://www.prnewswire.com/news-releases/ernesta-opens-first-west-coast-showroom-with-california-expansion-302866614.html) & [ernestarugs](https://www.ernestarugs.com/)  Ernesta opened its first West Coast showroom on Montana Avenue in Santa Monica, offering designer-quality, made-to-order rugs sized to the inch and produced in as little as two weeks. The showroom brings the brand’s custom-sizing capabilities into a physical space where homeowners and designers can explore materials and options in person. The Santa Monica location displays Ernesta’s assortment of wool, natural-fiber and performance rugs, including four styles from the Earth Tones Collection made with materials such as 100% wool and viscose. Visitors can meet with the in-store design team for personalized consultations and access expanded customization, including stair runners, corner shapes and custom cutouts. The showroom also offers white-glove delivery and installation. For shoppers, the location creates a higher-touch rug-buying experience that prioritizes precise fit and material choice over off-the-shelf options. As Ernesta’s 12th showroom, it reflects custom home brands’ investment in omnichannel retail while expanding the company’s access to Los Angeles homeowners and design professionals. Image Credit: Ernesta ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 63% | Activity: 80% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Made-to-order Home Decor:** Customized furnishings with faster production timelines create new value around exact fit, premium materials and reduced reliance on standardized inventory. - **Showroom-led Customization:** Physical retail spaces paired with digital-style configurability reshape how consumers evaluate tactile products before committing to personalized purchases. - **Omnichannel Interior Retail:** Home brands blending in-person consultation, online convenience and white-glove fulfillment introduce more integrated paths from design inspiration to installation. ### Sectors Adopting This - **Home Furnishings:** Precision-sized rugs and configurable decor signal growth potential for premium products that solve spatial constraints while preserving designer aesthetics. - **Interior Design:** Expanded access to material libraries, custom shapes and showroom consultations gives design professionals more flexible tools for tailored residential projects. - **Retail:** Experience-focused stores for made-to-order goods demonstrate how brick-and-mortar locations can become service hubs rather than simple product displays. ## Related on Trend Hunter - [Abstract Geometric Rugs](https://www.trendhunter.com/trends/discorectangle.md) - [Fashion Label Fashion Boutiques](https://www.trendhunter.com/trends/montecito-california.md) - [South Asian Design Galleries](https://www.trendhunter.com/trends/house-of-santal.md) - [Earth Toned Rug Collections](https://www.trendhunter.com/trends/earth-tone-collection.md) - [Personalized Rug Retailers](https://www.trendhunter.com/trends/luma-space.md) - [Rug-Focused Mobile Apps](https://www.trendhunter.com/trends/rugscom.md) - [Modern Tableware Showrooms](https://www.trendhunter.com/trends/los-angeles-showroom.md) - [Contemporary Custom Rug Showrooms](https://www.trendhunter.com/trends/custom-rug.md) - [Luxury Watch Retail Showrooms](https://www.trendhunter.com/trends/The-1916-Company.md)