# Manly Purple-Toned Timepieces Asprey Teams up with BWD to Create a Customized Watch By Jonathon Brown | Published 2012-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-rolex-watches References: [highsnobiety](http://www.highsnobiety.com/2012/11/12/bamford-watch-department-for-asprey-custom-rolex-watch-collection/) & [hodinkee](http://www.hodinkee.com/blog/introducing-the-new-asprey-rolex-from-the-bamford-watch-department) London retailer Asprey has teamed up with [Bamford Watch Department](https://www.trendhunter.com/trends/bamford-mayfair-20) on this new offering of 50 Submarines, 25 Milgaursses and 12 Datonas. Only available via Asprey directly, the custom watches were given a [black physical vapor deposit treatment](https://www.trendhunter.com/trends/unimatic-x-maxfield) and graced with the Asprey’s signature purple on the dial. Asprey is a high-end jewelry and accessory retailer in the UK, US, Switzerland and Japan. These watches cost £15,000, £16,800 and £24,000 each, so if you are thinking about dropping some serious cash on a [luxury timepiece](https://www.trendhunter.com/trends/double-tourbillon), this is a great place to start shopping. The purple really adds a great accent to the design, and helps this watch stand out above all other luxury competitors. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Customized Luxury Watches:** The trend of creating customized luxury watches with unique design elements and accents like Asprey’s signature purple could disrupt the luxury watch market and appeal to high-end consumers looking for personalized pieces. - **Brand Collaborations:** Collaborations between high-end brands like Asprey and Bamford Watch Department could continue to dominate the luxury watch industry and create unique offerings for consumers. - **Color Accents in Luxury Watches:** The use of bold color accents like Asprey’s signature purple in luxury watches, could create a new trend and drive innovation in the high-end watch industry. ### Industries Being Reshaped - **Luxury Watches:** Asprey’s collaboration with Bamford Watch Department and the addition of their signature purple to the watches may disrupt the traditional luxury watch market and appeal to high-end consumers. - **Jewelry and Accessories:** Asprey’s expansion into luxury watches can be viewed as industry diversification for jewelry and accessories retailers looking to expand their offerings and reach a wider audience. - **Direct to Consumer (DTC):** Asprey’s decision to sell the customized watches exclusively through their website may pave the way for other luxury retailers to explore DTC sales as a means of reaching their target audience more directly. ## Related on Trend Hunter - [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md) - [Posh Pastel-Hued Timepieces](https://www.trendhunter.com/trends/arnold-son-dstb-42.md) - [Demure Iridescent Timepieces](https://www.trendhunter.com/trends/the-girard-perregeaux-x-astonmartin-laureato-chronograph-hero.md) - [Accessible Aquatic-Hued Timepieces](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Luxury Timepiece Designs](https://www.trendhunter.com/trends/double-tourbillon.md) - [Posh Pink-Hued Timepieces](https://www.trendhunter.com/trends/tudor-pink-black-bay-chronograph.md) - [Proprietary Bronze Gold Timepieces](https://www.trendhunter.com/trends/omega-seamaster-diver-300m.md) - [Bioluminescent Oceanic Timepieces](https://www.trendhunter.com/trends/zenith-defy-extreme-diver-topper-edition.md)