# Custom Retail Spaces The Store & Teenage Engineering are Collaborating on an Experimental NYC Shop By Cadhla Gray | Published 2015-10-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-retail References: [fastcocreate](http://www.fastcocreate.com/3052370/teenage-engineering-launches-retail-collaboration-with-nyc-creative-shop-ming?partner=rss) & [mingcompany](http://mingcompany.com/the-store/) Modern businesses are in a mad dash to update and create [custom retail experiences](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) in order to attract Gen Z to brick and mortars. 'The Store' helps businesses do this by providing a space in which they will custom-build a [unique experimental shop](https://www.trendhunter.com/trends/ader-error-tokyo-space). The New York City store is extremely modern in its thinking -- providing companies that may only exist online with a spot to impermanently showcase products, much like a [pop-up](https://www.trendhunter.com/trends/tokyo-popups). Last time, The Store paired with Tom Dixon while its newest collaboration is with 'Teenage Engineering,' creators of user-friendly synthesizers. Its most famous product is a portable synthesizer, which changed the music-making and performance experience. With a custom retail space, the business provides consumers with a creatively tailored, playful store that represents its exact branding. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Custom Retail Experiences:** Creating unique and personalized retail spaces to attract Gen Z consumers and enhance brand experience. - **Bringing Online Brands Offline:** Offering e-commerce businesses a physical space to showcase and sell their products in a temporary or pop-up store format. - **Collaborative Retail Partnerships:** Forming collaborations between retail spaces and innovative companies to create experimental stores that merge creativity and branding. ### Sectors Adopting This - **Retail:** Opportunity to revitalize brick-and-mortar stores by designing tailored and immersive retail experiences. - **E-commerce:** Opening temporary physical stores enables online brands to engage with customers in a new way and build brand presence offline. - **Creative Technology / Synthesizer:** Disruptive innovation opportunity to showcase and sell user-friendly synthesizers in a customized retail environment, enhancing the music-making and performance experience. ## Related on Trend Hunter - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md)