# Custom Phone Calls Alec Baldwin Says I Have a Nice Ass By Angela Lowe | Published 2007-01-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-phone-calls-alec-baldwin-says-i-have-a-nice-ass References: [gushmagazine](http://www.gushmagazine.com/article/custom-phone-calls-alec-baldwin-says-i-have-a-nice-ass/) & [30rock.nbc](http://30rock.nbc.com/) Remember the **[Personalized Phone Calls from Samuel Jackson](http://www.trendhunter.com/trends/get-a-personalized-phone-call-from-samuel-jackson-for-snakes-on-plane)**? Well, now Alec Baldwin is sending custom phone calls, only his are a little more creepy. In fact, he phoned me and **[told me that I have a nice ass](http://30rock.nbc.com/receiver.php?key=F55295AAD3BBD78C28F44D6CE77DD624)**. **Implications** - This isn't the first time that [clever companies](https://www.trendhunter.com/trends/legitimate-you) have used these kinds of [quirky phone recordings](https://www.trendhunter.com/trends/pop-secret-hotline) to generate buzz about a product or show, but it's nevertheless just the kind of move that would resonate with a wide audience. As 30 Rock develops from a fledgling [NBC](https://www.trendhunter.com/trends/kips-bay-boys-girls-club) show into a major franchise, quirky marketing endeavors such as this one help to establish and enhance its identity in an otherwise crowded industry. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Custom Phone Calls:** Disruptive innovation opportunity: Creating personalized phone calls for marketing purposes to generate buzz and enhance brand identity. - **Quirky Marketing:** Disruptive innovation opportunity: Utilizing unconventional and quirky marketing strategies to stand out in a crowded industry. - **Enhancing Brand Identity:** Disruptive innovation opportunity: Finding unique ways to establish and enhance brand identity in a highly competitive market. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Incorporating personalized phone calls and quirky marketing strategies to promote TV shows and movies. - **Advertising:** Disruptive innovation opportunity: Using customized phone calls as a novel advertising technique to capture audience attention and create memorable brand experiences. - **Digital Marketing:** Disruptive innovation opportunity: Leveraging personalized phone calls as a creative digital marketing tool to engage customers and build brand loyalty. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Personalized Holiday Audios](https://www.trendhunter.com/trends/santas-voice-message.md) - [AI Prank Calls](https://www.trendhunter.com/trends/prankify-ai.md) - [Actor-Mimicking Programmed Ads](https://www.trendhunter.com/trends/chatgpt.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Fun-Filled Holiday Hotlines](https://www.trendhunter.com/trends/twistmas-hotline.md) - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Dad Joke Candy Hotlines](https://www.trendhunter.com/trends/laffy-taffy-laff-line.md)