# Rapper-Referencing Custom Board Games Scotiabank Arena Gifts Drake a Custom Monopoly Game By Kalin Ned | Published 2018-08-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-monopoly References: [highsnobiety](https://www.highsnobiety.com/p/drake-custom-monopoly-board-game/) & [scotiabankarena](https://www.scotiabankarena.com/) There are a lot of custom Monopoly games out there and this one-of-a-kind edition pays tribute to one of the most successful rappers in the music industry. Ahead of Drake's home concert in Toronto, the [Scotiabank Arena](https://www.trendhunter.com/trends/make-it-merch) gifts the musician a board game. The custom Monopoly boasts "over 100 references to the rapper’s native city, music, and achievements" — from money featuring his face to property cards with locations in Toronto that are personal to Drake. The specially made board game features gold dice and pawns that embrace Drake's aesthetic. This includes a playful [Nike](https://www.trendhunter.com/trends/foot-locker-takeover) sneaker, the [OVO](https://www.trendhunter.com/trends/casetify-4) logo, Jimmy's wheelchair from Degrassi and more. Without a doubt, the custom Monopoly game will capture the attention of fans, however, the board game is designed only for the man it is dedicated to. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Customized Board Games:** The surge in popularity for customized board games provides a market for creating personalized games for individuals or corporations. - **Celebrity Merchandising:** Monetizing the viral popularity of celebrities and developing products and services inspired by their personal brands provides an opportunity for businesses. - **Collectible Paraphernalia:** Collecting exclusive and valuable limited-version items is a trend that could be leveraged by businesses to sell customized, branded products. ### Where This Applies - **Entertainment Industry:** The entertainment industry can leverage the trend of creating personalized experiences through customized games to enhance merchandising. - **Toy Industry:** The toy industry can expand its product line to feature customized board games, which can serve as collectibles and memorabilia pieces. - **Marketing Industry:** The marketing industry can utilize customized board games as a promotional tool that offers a unique, fun and interactive way to enhance brand recognition. ## Related on Trend Hunter - [Trading Card Board Games](https://www.trendhunter.com/trends/monopoly-prizm-nba-2nd-edition-board-game.md) - [Sports-Themed Board Games](https://www.trendhunter.com/trends/monopoly-panini-prizm.md) - [Adorable Remixed Board Games](https://www.trendhunter.com/trends/tokidoki-edition-monopoly.md) - [Board Game-Themed Fashions](https://www.trendhunter.com/trends/shoe-palace-x-monopoly-collection.md) - [Toronto Rapper-Backed Music Venues](https://www.trendhunter.com/trends/music-venue-history.md) - [Board Game-Themed Dynamic Accessories](https://www.trendhunter.com/trends/monopoly-collection.md) - [Film-Themed Board Games](https://www.trendhunter.com/trends/kpop-demon-hunters-monopoly.md) - [Celebrity-Branded Gaming Consoles](https://www.trendhunter.com/trends/roy-woods-capsule-collection.md) - [Boardgame-Inspired Lifesize Experiences](https://www.trendhunter.com/trends/monopoly-lifesized-travel-edition.md)