# Custom Metro Card Campaigns RIMOWA is Teaming Up with NYC MetroCard for the 'Never Still' Campaign By Kalin Ned | Published 2019-08-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/custom-metro-card References: [hypebeast](https://hypebeast.com/2019/8/rimowa-metrocard-never-still-campaign-release) & [google](https://www.google.com/search?client=safari&rls=en&q=rimowa&ie=UTF-8&oe=UTF-8) High-end luggage brand [RIMOWA](https://www.trendhunter.com/trends/rimowa-7) enters an interesting collaboration that produces a custom metro card for New Yorkers. With only 250,000 cards in production, the [luxury travel label](https://www.trendhunter.com/trends/uncompromisingly-light-campaign) gives consumers a reason to be excited to buy their monthly passes. There is a total of three distinct custom metro cards, each boasting a unique aesthetic that ties in with RIMOWA's ethos as a company. The images also place emphasis on the brand's "[iconic grooved duraluminium suitcases](https://www.trendhunter.com/trends/rimowa-original-cabin-optical)" in an effortless bid to tie the marketing strategy to RIMOWA's core product. Dubbed 'Never Still,' the campaign alludes to the notion that "no one builds a legacy by standing still." Consumers will have the chance to buy a limited edition MetroCard at a total of nine stations in the city. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Custom Metro Cards:** Disruptive innovation opportunity: Collaborating with brands to create custom metro cards that promote exclusivity and generate consumer excitement. - **Limited Edition Collaborations:** Disruptive innovation opportunity: Partnering with luxury brands to create limited edition products that leverage exclusivity and consumer desire. - **Marketing Tie-ins:** Disruptive innovation opportunity: Developing marketing strategies that align with a brand's core products to create a cohesive and impactful campaign. ### Industries Being Reshaped - **Luggage:** Disruptive innovation opportunity: Integrating luxury luggage brands with public transportation systems to create unique travel experiences. - **Public Transportation:** Disruptive innovation opportunity: Partnering with luxury brands to offer exclusive and collectible metro cards, enhancing the commuting experience. - **Marketing and Advertising:** Disruptive innovation opportunity: Exploring creative collaborations between brands and public transportation systems to create unique marketing campaigns. ## Related on Trend Hunter - [Greek Stamp-Adorned Luggages](https://www.trendhunter.com/trends/rimowa-7.md) - [Luxurious Luggage Team-Ups](https://www.trendhunter.com/trends/rimowa-8.md) - [Grooved Aluminum Luggages](https://www.trendhunter.com/trends/rimowa-5.md) - [Luxury Suitcase Collabs](https://www.trendhunter.com/trends/rimowa-x-rick-owens.md) - [Artist-Interpreted Suitcases](https://www.trendhunter.com/trends/ptolemy-mann-x-rimowa-cabin-threshold.md) - [Luxury Silver Card Cases](https://www.trendhunter.com/trends/poker-attache.md) - [Art-Focused Suitcase Collaborations](https://www.trendhunter.com/trends/rimowa-2.md) - [Limited Artful Suitcase Capsules](https://www.trendhunter.com/trends/eroded-suitcase.md) - [Textured 60s-Inspired Suitcases](https://www.trendhunter.com/trends/rimowa-hammerschlag-collection.md)