# Wedding-Ready Custom Menswear Fari Hara is Built on Sophistication and Exceptional Craftsmanship By Kalin Ned | Published 2019-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/custom-menswear References: [farihara](https://www.farihara.com/wedding-by-fari-hara/) Fari Hara is a style-focused business that offers high-quality custom menswear for any occasion. One of its services attempts to alleviate the anxiety of [grooms and their wedding party](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture) as the big day nears. Based on exquisite excellence, the brand boasts quality, expert tailoring, and a convenience-focused service. For one, it utilizes the finest materials, with an emphasis on [timeless design](https://www.trendhunter.com/trends/fallwinter-2025) through European fabrics — from luxury, premium, and printed cotton to pure and Italian wool, as well as a Superfine blend. The custom menswear is made-to-measure and subject to an expert styling option. The brand requires a consultation meeting ahead of time, during which grooms will be asked to share the dress code, the decor colors, and themes, as well as a description of the bride's dress. Knowing that its customers have a lot to organize and tend to, Fari Hara does in-home visits to fit the fashion-forward custom menswear experience. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Custom Menswear:** Disruptive innovation opportunity: Create a platform for online consultations and virtual measurements, allowing customers to order custom menswear from anywhere. - **Convenience-focused Service:** Disruptive innovation opportunity: Develop a mobile app that offers virtual styling consultations and personalized recommendations for customers. - **In-home Visits:** Disruptive innovation opportunity: Introduce a subscription-based service that provides regular in-home visits for customized fittings and alterations. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality in retail stores to provide customers with virtual try-on experiences for custom-made menswear. - **Wedding Planning:** Disruptive innovation opportunity: Create an online platform that connects grooms with wedding planners who specialize in coordinating attire and provide personalized recommendations. - **Fabric Manufacturing:** Disruptive innovation opportunity: Develop sustainable fabric alternatives using innovative materials and processes to cater to the growing demand for eco-friendly custom menswear. ## Related on Trend Hunter - [Inaugural Men-Focused Wedding Collections](https://www.trendhunter.com/trends/perry-ellis1.md) - [Dedicated Wedding Menswear Showrooms](https://www.trendhunter.com/trends/menswear-showroom.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Groom-Targeted Wedding Tools](https://www.trendhunter.com/trends/guide-for-grooms.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md) - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md)