# Personalized Consumer Magazines Lexus and AmEx Read Your Mind for Mine Magazine By Going Like Sixty | Published 2009-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/custom-magazine-lexus-will-read-your-mind-and-offer-mine-magazine References: [mediapost](http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102372) & [timeinc](http://www.timeinc.com/mine) I think I just gave [Lexus](https://www.trendhunter.com/trends/lexus-and-universal-pictures) and [Time Inc.](https://www.trendhunter.com/trends/the-pretty) the keys to my computer to let them make Mine Magazine. Somehow they teamed up with [American Express Publishing](https://www.trendhunter.com/trends/off-the-cuff) and are going to send me five magazines free, and every once in a while, send me a “custom magazine” called Mine. The first consumer customized magazine is supposed to target my interests. But when I signed up for the magazines, there was no long, involved questionnaire asking if I prefer [Dogs With Cones](http://dogswithcones.com) or [Asian Women Holding Things.](http://asianwomenholdingthings.com) Here’s how it works: > Starting this week, consumers can go to Timeinc.com/mine and choose content from five of eight select titles: Time, Sports Illustrated, Food & Wine, Real Simple, Money, InStyle, Golf, and Travel + Leisure. They can get the magazine either as a limited-edition print format or online, and also receive news, information, and entertainment alerts through a customized widget or mobile application via RSS feeds. About 231,000 print and online copies of each issue will be available, and readers who sign up will receive a new issue of Mine every two weeks for 10 weeks. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 52% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Personalized Consumer Magazines:** Disruptive innovation opportunity: Develop technology that accurately predicts consumer interests and creates customized magazine content in real-time. - **Customized Content Platforms:** Disruptive innovation opportunity: Create platforms that allow consumers to curate and personalize content from various sources, providing a tailored experience. - **Targeted Advertising:** Disruptive innovation opportunity: Develop advanced algorithms and AI technology to deliver personalized advertisements based on individual preferences and behaviors. ### Where This Applies - **Publishing:** Disruptive innovation opportunity: Integrate data analytics and AI technology into the publishing industry to create personalized content experiences for readers. - **Information Technology:** Disruptive innovation opportunity: Develop advanced data analysis tools and algorithms to support personalized content delivery across digital platforms. - **Advertising:** Disruptive innovation opportunity: Utilize AI and machine learning to deliver targeted advertisements to specific individuals, improving advertising effectiveness. ## Related on Trend Hunter - [Personalized News Engines](https://www.trendhunter.com/trends/deepletter.md) - [Saved Item Organization](https://www.trendhunter.com/trends/favorite-content.md) - [Magazine Content Features](https://www.trendhunter.com/trends/flipboard-1.md) - [Data Ownership Services](https://www.trendhunter.com/trends/saymine.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Smart Content Aggregators](https://www.trendhunter.com/trends/personalized-article-discovery-app.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Personalized Learning Engines](https://www.trendhunter.com/trends/tailoredread.md) - [Personalized Newsletter Briefings](https://www.trendhunter.com/trends/personalized-newsletter.md)