# Personalized Laptop Sleeves Casetify is Giving Users the Chance to Design a Custom MacBook Sleeve By Vasiliki Marapas | Published 2015-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-macbook-sleeve References: [casetify](http://www.casetify.com/collections/macbook_sleeve) The crafty folks over at Casteify are at it again, offering users the chance to personalize their technology with custom touches. Most recently, [Casetify](https://www.trendhunter.com/trends/carryon-luggage-prints) is offering the world's first custom MacBook sleeve for the Air 12". The tech industry can often feel like it's dominated by a few powerhouse companies (hello, Apple), meaning that everyone is more or less using the same devices. Users that wish to set themselves apart from the crowd will appreciate the differentiation that these custom MacBook sleeves provide. Users have the option of customizing their sleeve with social images sourced from their [Facebook](https://www.trendhunter.com/trends/facebook-verified) and [Instagram](https://www.trendhunter.com/trends/juice-boost-charging-can-sleeve) networks, on both the Casetify app or website, which makes the customization as easy as it is fun! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Personalization of Tech Accessories:** There's a growing trend in the market for customizing tech accessories to suit customer preferences which presents an opportunity for businesses to offer personalized tech accessories. - **Social Media Integration:** Businesses can leverage social media platforms like Facebook and Instagram to give their customers the flexibility of integrating their social images for customizing their products. - **Product Differentiation:** As most of the devices in the tech industry look similar, businesses can leverage custom device accessories to help their customers stand out from the crowd. ### Where This Applies - **Personalized Accessories:** Businesses that offer personalized accessories for tech devices like laptops, tablets, and smartphones can tap into the growing trend of personalization. - **E-commerce:** With the growing trend of personalizing tech accessories, there is a huge disruptive opportunity for e-commerce platforms to offer custom products with social media integration. - **Advertising:** As businesses strive to differentiate their products, there is a huge opportunity for advertisers to promote the individuality of their products through customizing and personalization of accessories. ## Related on Trend Hunter - [Leather-Accented Laptop Sleeves](https://www.trendhunter.com/trends/padded-laptop-sleeve.md) - [Vibrant Carry-On Luggage Prints](https://www.trendhunter.com/trends/carryon-luggage-prints.md) - [Dual-Material Laptop Cases](https://www.trendhunter.com/trends/hardgraft-5050-macbook-pro-sleeve.md) - [Smartphone Case Pin Charms](https://www.trendhunter.com/trends/customizable-smartphone-cases.md) - [Tech Accessory Luggage Lines](https://www.trendhunter.com/trends/casetify-travel.md) - [Impact-Resistant Laptop Cases](https://www.trendhunter.com/trends/impactresistant-laptop-case.md) - [Creature-Themed Tech Cases](https://www.trendhunter.com/trends/casetify-3.md) - [Waterproof Laptop Sleeves](https://www.trendhunter.com/trends/stylish-laptop-sleeve.md) - [Ultra-Slim Laptop Sleeves](https://www.trendhunter.com/trends/ultraslim-laptop-sleeve.md)