# Custom LP Pop-Ups Urban Outfitters' Crosley Pop-Up Lets Visitors Create Their Own Vinyl Records By Jana Pijak | Published 2016-03-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/custom-lp References: [philly](http://www.philly.com/philly/business/20160311_Urban_Outfitters_markets_itself_with_retro_tech_like_vinyl.html) & [sxsw](http://www.sxsw.com) An experiential [Crosley](https://www.trendhunter.com/trends/c65-record-player) pop-up will be hosted by [Urban Outfitters](https://www.trendhunter.com/trends/club-holiday-popup) at this year's South by Southwest interactive event, allowing visitors to create their very own custom LPs. While SXSW is known for spotlighting the latest tech-focused innovations, Urban Outfitters' experiential retail concept embraces a nostalgic but re-emerging music format. Hosting a 'Make Your Own Vinyl Record' station at the 23rd annual South by Southwest festival in Austin, Urban Outfitters aims to appeal to [Millennials](https://www.trendhunter.com/trends/cinnabon-swirl) with an interest in nostalgic electronics. In addition to spotlighting its collection of retro-themed Crosley turntables, this station will also spotlight the lifestyle retailer's vast collection of reissued, new and custom LPs. Visitors will be able to listen to their favorite music titles while getting the chance to personalize a collectible keepsake. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Retail:** The Urban Outfitters' Crosley Pop-Up demonstrates the growing trend of experiential retail that combines nostalgia and customization. - **Nostalgic Electronics:** The Crosley Pop-Up at South by Southwest highlights the increasing demand for retro-themed electronics and vinyl records. - **Customization and Personalization:** The 'Make Your Own Vinyl Record' station taps into the trend of consumers wanting to personalize and customize their products for a unique experience. ### Sectors Adopting This - **Retail:** The Urban Outfitters' Crosley Pop-Up showcases disruptive innovation opportunities in experiential retail by combining nostalgia, customization, and music. - **Electronics:** The growing demand for retro-themed electronics like Crosley turntables presents disruptive innovation opportunities for the electronics industry. - **Music and Entertainment:** The resurgence of vinyl records and the popularity of custom LPs create disruptive innovation opportunities in the music and entertainment industry, as shown by Urban Outfitters' pop-up. ## Related on Trend Hunter - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Record-Making Music Kits](https://www.trendhunter.com/trends/po80-record-factory-kit.md) - [Randomized Record Vending Machines](https://www.trendhunter.com/trends/record-vending-machine.md)