# 3D-Printed Lipsticks Smashbox's Shapely Custom Lipsticks are Printed Directly onto Mirrors By Laura McQuarrie | Published 2016-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-lipstick References: [refinery29](http://www.refinery29.com/2016/09/124497/smashbox-3d-printed-lipstick-custom-designs) & [smashbox](http://www.smashbox.com/) In celebration of its #BeLegendary lipstick collection launch, which involves the release of 120 shades, [Smashbox](https://www.trendhunter.com/trends/smashbox-canada) let consumers create a [custom lipstick with 3D printing](https://www.trendhunter.com/trends/futura-avant-lab). Fans of the brand were invited to try their hand at the #BeLegendary 120 Lipstick Matching Game online and select their favorite shade. From there, they received a code that would allow them to redeem a free 3D-printed lipstick with any purchase made. To create their personalized Smashbox lipstick, consumers were able to choose hearts, stars, signatures and more to be applied as a print on a mirror compact. To apply the lipstick, the product can be transferred with a brush or one's fingers. The fact that these lip cosmetics are printed directly onto a mirror in unique shapes could mean that 3D printing has the ability to absolutely revolutionize the way [makeup is packaged and presented](https://www.trendhunter.com/trends/adapte-collection) to consumers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized 3D Printing:** The ability to 3D print personalized lipsticks with unique shapes and designs presents an opportunity for customization in the beauty industry. - **Direct-to-product Printing:** Printing lipsticks directly onto mirrors suggests a disruptive innovation in packaging, allowing for innovative and customizable product presentation. - **Interactive Product Selection:** Using online interactive games to match lipstick shades and redeem 3D-printed products opens up possibilities for engaging and interactive shopping experiences in the beauty industry. ### Industries Being Reshaped - **Beauty and Cosmetics:** The use of 3D printing technology to create personalized lipsticks has the potential to disrupt the beauty industry by offering unique and customizable products. - **Packaging:** Direct-to-product printing of lipsticks onto mirrors could disrupt traditional packaging methods by offering innovative and eye-catching presentation. - **E-commerce:** Using online games and interactive experiences to select and redeem 3D-printed products creates opportunities to enhance the online shopping experience and engage customers in new ways. ## Related on Trend Hunter - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [AI-Powered Lipstick Application Systems](https://www.trendhunter.com/trends/lipstick-application-system.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Experiential Lip Color Services](https://www.trendhunter.com/trends/lip-lab.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Ulltra-Vibrant Lip Colors](https://www.trendhunter.com/trends/smashbox-canada.md) - [Sustainable 3D-Printed Packaging Lines](https://www.trendhunter.com/trends/adapte-collection.md)