# Personalized Building Block Kits This LEGO Store Produces Custom Lego Kits in a Child's Likeness By Laura McQuarrie | Published 2017-02-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/custom-lego References: [adweek](http://www.adweek.com/creativity/this-lego-booth-scans-your-face-and-makes-a-custom-kit-so-you-can-build-yourself-out-of-legos/) At the [LEGO](https://www.trendhunter.com/trends/lego-4) store in London's Leicester Square, LEGO fans of all ages have the chance to step into the Mosaic Maker and create a [custom LEGO self-portrait kit](https://www.trendhunter.com/trends/dancing-figures-mural) in their image. The Mosaic Maker seems to be a magic machine that's like a cross between a photo booth and a [vending machine](https://www.trendhunter.com/trends/minifigure-vending-machine), in the sense that it takes a headshot and dispenses a pre-boxed kit. Although it seems like there is a high level of customization at play here, the only thing that's created on the spot is a five-color poster-print out that can be used to direct one in assembling just 2,304 of the blocks in the 4,502-piece kit. For a price of $125, one receives thousands of LEGO blocks and a customized print. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Personalized Building Block Kits:** The trend of personalized building block kits allows customers to create custom LEGO kits in their own likeness, offering a unique and memorable experience. - **Mosaic Maker Technology:** The Mosaic Maker machine combines photo booth and vending machine elements to produce custom LEGO self-portrait kits, showcasing the potential of innovative technology in the toy industry. - **Interactive Retail Experiences:** The LEGO store's Mosaic Maker demonstrates the growing importance of interactive in-store experiences, providing a valuable opportunity for retailers to engage customers in a personalized way. ### Industries Being Reshaped - **Toy Manufacturing:** The personalized building block kits trend presents a disruptive innovation opportunity for toy manufacturers to tap into the demand for customized play experiences and increase customer engagement. - **Photography and Printing:** Mosaic Maker technology opens up possibilities for photographers and printing companies to partner with LEGO stores and offer customized printouts for customers, expanding their range of services. - **Retail and Consumer Goods:** The rise of interactive retail experiences, like the Mosaic Maker, presents a disruptive innovation opportunity for retailers to create unique and memorable in-store experiences that drive customer loyalty and sales. ## Related on Trend Hunter - [Phone Box-Inspired Building Sets](https://www.trendhunter.com/trends/lego-4.md) - [Heart-Shaped Puzzle Sets](https://www.trendhunter.com/trends/valentines-day-heart.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Artwork-Inspired Building Block Kits](https://www.trendhunter.com/trends/lego-hokusai-the-great-wave.md) - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Genealogy Building Block Sets](https://www.trendhunter.com/trends/lego-family-tree.md) - [Nightclub Building Block Sets](https://www.trendhunter.com/trends/lego-icons-jazz-club.md) - [City-Focused Postcard Sets](https://www.trendhunter.com/trends/postcard-series.md) - [Vintage Building Block Cameras](https://www.trendhunter.com/trends/lego-ideas-polaroid-onestep-sx70-camera-set.md)