# World Landmark AR Overlays Snap Inc. Announces the Launch of 'Custom Landmarkers' By Niko Pajkovic | Published 2022-03-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/custom-landmarkers References: [hypebeast](https://hypebeast.com/2022/3/snap-augmented-reality-custom-landmarkers) & [snap](https://www.snap.com/en-US)  Snap Inc. has announced that it is developing a new feature called 'Custom Landmarkers,' which will enable users to experience augmented reality overlays for specific historic landmarks across the world. So far, a select handful of developers have been given early access to the feature and have already begun creating playful AR overlays in a wide variety of iconic locations. Some of these expereinces include a historical trip to Union Square in San Francisco, a Charlie Parker jazz experience in Kansas City, and an immersive concert-like experience in Los Angeles featuring Dua Lip and Megan Thee Stallion. Currently, the feature will only be available to Snap users with iPhones and iPads. In addition, for developers, all of the effects must be created via Snap's Lens Studio software where they will be screened and approved by the company. Image Credit: Snap ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Custom Landmarkers:** Snap Inc.'s upcoming Custom Landmarkers feature offers a unique AR experience for users and creates an opportunity for developers to create playful overlays in iconic locations around the world. - **AR Overlays for Historic Landmarks:** The new feature allows users to experience an augmented reality overlay for specific historic landmarks worldwide, which presents an opportunity for tourism and educational industries to create immersive experiences. - **Snap Lens Studio:** Snap's Lens Studio software allows developers to create effects for Custom Landmarkers, offering a promising business opportunity in AR app development and offering a platform for creatives to showcase their work. ### Who This Affects Most - **Tourism:** The AR overlay technology provided by Custom Landmarkers offers a unique opportunity to attract tourists to historic locations and landmarks. - **Education:** Custom Landmarkers presents an opportunity for educational institutions to provide students with interactive and immersive experiences when studying historic landmarks and locations. - **AR App Development:** Snap's Lens Studio presents a business opportunity for developers to create new custom AR experiences to be used with Custom Landmarkers and other AR technologies. ## Related on Trend Hunter - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [AI-Powered Social AR Apps](https://www.trendhunter.com/trends/snap-lens-studio.md) - [AR-Enabled Fast Food Experiences](https://www.trendhunter.com/trends/snap-shack.md) - [Interactive Theme Park Murals](https://www.trendhunter.com/trends/cinderella-castle-mural.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Moon Scanner AR Lenses](https://www.trendhunter.com/trends/xbox-and-snapchat.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md)