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# Made-to-Order Hair Color Kits
The eSalon Custom Hair Color Set is Crafted by Stylists

By Jana Pijak | Published 2020-10-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/custom-hair-color-set
References: [esalon](https://www.esalon.ca/custom-hair-color)

The [eSalon](https://www.trendhunter.com/trends/custom-hair-growth) Custom Hair Color Set is an-at home solution for consumers avoiding the salon for safety reasons in light of COVID-19. With uncertainty surrounding the ongoing pandemic, many consumers are opting for [DIY haircare](https://www.trendhunter.com/trends/ubhair) and [at-home custom color kits](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro) versus in-person stylist visits.

This Custom Hair Color Set from eSalon addresses growing consumer desires for personalized haircare at home and consists of made-to-order color that is crafted by professional colorists. Each kit includes a "unique-to-you color, Personalized Instructions, and everything you need to color at home."

In addition to a personalized color mixture, each kit is equipped with a developer solution as well as stain guard and stain remover products that can be applied pre and post color, making the overall process more streamlined.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 52% | Activity: 75% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Hair Coloring Kits:** The trend of consumers seeking personalized and safely applied hair color solutions at home is creating opportunities for brands to offer customizable hair coloring kits.
- **DIY Haircare:** The trend of consumers avoiding salons and opting for at-home haircare solutions due to COVID-19 is creating opportunities for brands to offer DIY haircare products and services.
- **Professionalizing DIY Beauty:** The trend of consumers becoming more savvy with their at-home beauty routines is creating opportunities for brands to offer DIY beauty products that emulate professional results.

### Where This Applies

- **Beauty and Personal Care:** There are opportunities for beauty and personal care companies to offer customizable, at-home hair coloring kits that enable consumers to safely and easily achieve professional-level results.
- **E-commerce:** Online retailers can capitalize on the trend of consumers opting for DIY haircare solutions while avoiding salons due to COVID-19, by offering personalized hair coloring kits and related products.
- **AI and Machine Learning:** Technologies such as AI and machine learning can be used to offer personalized hair coloring solutions to consumers seeking an at-home DIY approach.

## Related on Trend Hunter

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- [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md)
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- [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md)
- [Custom Hair Growth Solutions](https://www.trendhunter.com/trends/custom-hair-growth.md)
- [Revolutionary Haircare Sets](https://www.trendhunter.com/trends/the-hair-lab.md)
- [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md)
- [Curated At-Home Nail Kits](https://www.trendhunter.com/trends/sally-hansen-nail-edit.md)