# Collaborative Custom Guitars Epiphone Collaborates with Rush's Alex Lifeson on a New Model By Kalin Ned | Published 2023-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/custom-guitars References: [epiphone](http://www.epiphone.com) & [youtube](https://www.youtube.com/watch?v=b9Q-OA7prj4) [Epiphone's](https://www.trendhunter.com/trends/inspired-by-gibson) recent collaboration with renowned [RUSH](https://www.trendhunter.com/trends/rush-50) lead guitarist and Rock 'n' Roll Hall of Fame inductee, Alex Lifeson, marks a significant milestone in the brand's 150-year history of musical instrument craftsmanship and stunning custom guitars. The introduction of the Alex Lifeson Les Paul Custom Axcess in Ruby showcases Epiphone's commitment to honoring its iconic heritage while embracing innovation for the modern era. The Alex Lifeson Les Paul Custom Axcess guitar exudes both visual elegance and sonic versatility. The inclusion of features such as the Epiphone Ceramic Pro neck and [Pro Bucker 3 bridge pickups](https://www.trendhunter.com/trends/electric-guitar-pickups) with coil-splitting options, along with the renowned Floyd Rose 1000 Series tremolo system, are worth noting. With the promise of exceptional sound and an accessible interface for players of all levels, this custom guitar presents itself as an enticing tool for creative expression. Image Credit: Epiphone ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 91% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Collaborative Custom Guitars:** Epiphone's collaboration with Alex Lifeson brings a unique touch to custom guitar design, combining craftsmanship and innovation. - **Visual Elegance and Sonic Versatility:** The Alex Lifeson Les Paul Custom Axcess guitar offers both stunning aesthetics and dynamic sound capabilities. - **Accessible Creative Tools:** The custom features of the Axcess guitar make it an appealing and inclusive instrument for musicians at any skill level. ### Industries Being Reshaped - **Musical Instrument Manufacturing:** Epiphone's collaboration with Alex Lifeson demonstrates the potential for innovation in the musical instrument manufacturing industry. - **Music Retail:** The release of the Alex Lifeson Les Paul Custom Axcess guitar presents an opportunity for retailers to showcase unique and innovative instruments to their customers. - **Music Education:** The accessible features of the Axcess guitar provide educators and students with a versatile tool for exploring creative expression in music education programs. ## Related on Trend Hunter - [Premium Iconic Instrument Recreations](https://www.trendhunter.com/trends/inspired-by-gibson.md) - [Music Educator-Inspired Guitars](https://www.trendhunter.com/trends/signature-artist-guitar.md) - [Celebratory Limited-Edition Guitar Collections](https://www.trendhunter.com/trends/limitededition-guitar-collection.md) - [Ultra-Slick Blue Guitars](https://www.trendhunter.com/trends/blue-guitar.md) - [Signature Modern Bass Guitars](https://www.trendhunter.com/trends/modern-bass-guitar.md) - [Charitable Guitar Teleases](https://www.trendhunter.com/trends/les-paul-special-double.md) - [Anniversary-Celebrating Guitar Collections](https://www.trendhunter.com/trends/music-city-special.md) - [Fashion-Forward Guitar Designs](https://www.trendhunter.com/trends/gibson-and-marc-jacobs.md) - [Historically Significant Guitar Models](https://www.trendhunter.com/trends/les-paul-custom-70s.md)