# Custom Greeting Art Installations Accessories Brand Kipling Helped Consumers Show Love to Friends By Rebecca Byers | Published 2016-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/custom-greeting References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-kipling-takes-londons-south-bank-wemakehappy-launch/article/1399254) Women's accessory brand Kipling recently took over London's picturesque South Bank in order to launch a new global campaign that included consumer-written custom greetings. Titled #WeMakeHappy, the campaign's goals were highlighted at the event with an immersive art installation featuring multicolored, over-sized balloons. Designed by agency Wonder, the event celebrated the new global campaign, which aims to highlight and pay tribute to the people who "make the world a better place." Previously, consumers were invited to pay tribute to their loved ones on the campaign website we-makehappy.com, with the recipient receiving a special invitation to visit the installation and pick up their message attached to one of the balloons. The fun event is a great way for a brand to insert themselves in the communications of consumers and the people their lives. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Custom Greeting Art Installations:** Using immersive art installations with custom greetings can attract consumer attention and pay tribute to the target audience. - **Global Campaigns:** Engaging international audiences with campaigns that pay tribute to people who make the world a better place can generate strong emotional connections with consumers. - **Consumer Communications:** Creating campaigns that invite consumers to participate and pay tribute to loved ones can enable brands to build deeper relationships with their target audience. ### Who This Affects Most - **Fashion:** Introducing immersive art installations with custom greetings to fashion events can create memorable brand experiences and engage with consumers on a deeper emotional level. - **Advertising:** Using global campaigns that pay tribute to people who make the world a better place in advertising can capture consumer attention and generate positive brand perceptions. - **Event Planning:** Creating interactive and immersive art installations with custom greetings can help event planners make events more engaging and memorable for their clients and attendees. ## Related on Trend Hunter - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Inclusive Romance-Inspired Activations](https://www.trendhunter.com/trends/generation-love.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md)