# Photographic Wrapping Paper Japan's I WRAP YOU Custom Gift Wrap is Personalized with a Photo By Laura McQuarrie | Published 2014-12-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-gift-wrap References: [japantrends](http://www.japantrends.com/i-wrap-heart-plaza-ginza-personalized-photo-portrait-gift-wrapping-service/) & [plazastyle](http://www.plazastyle.com/iwrapyou/) Often, the way a gift is presented to a recipient is just as important as its contents—inspired by this, the I WRAP YOU service was set up in Japanese malls this season to provide shoppers with [custom gift wrap](https://www.trendhunter.com/trends/pizzaexpress-christmas-concierge). Shoppers were invited to pose for a photo before a backdrop and have their image captured, ranging from heartwarming to serious and pure silly. From there, the images were printed out onto special [wrapping paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper) to cover gifts. Since the tradition of [giving gifts at Christmas](https://www.trendhunter.com/trends/very-merry-snackmas) hasn't quite caught on in Japan, this service is a neat way to encourage wrapping up a gift during the season. Rather than having to include a tag indicating who the gift is from, this is also a neat way to make it very visually apparent. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Custom Photographic Wrapping Paper:** The trend of personalized photographic wrapping paper allows gift-givers to create a memorable and visually appealing presentation for their gifts. - **Interactive Gift Wrapping Services:** The trend of interactive gift wrapping services such as I WRAP YOU in Japanese malls offers a unique and engaging experience for shoppers. - **Visual Communication Gift Tags:** The trend of using photographic wrapping paper eliminates the need for traditional gift tags and allows for a visually apparent indication of the gift-giver. ### Industries Being Reshaped - **Retail:** Retailers can capitalize on the trend of custom photographic wrapping paper by offering personalized gift wrapping services to attract customers. - **Printing:** The printing industry can benefit from the demand for specialized photographic wrapping paper by providing innovative printing techniques and high-quality materials. - **Photography:** The photography industry can explore opportunities in the production of customized photographic wrapping paper by offering high-resolution printing services and creative backdrop options. ## Related on Trend Hunter - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Custom Wrapping Paper Prints](https://www.trendhunter.com/trends/group-chat-wrap.md) - [Water-Soluble Wrapping Paper](https://www.trendhunter.com/trends/birthday-gift-wrap.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Eco-Friendly Wrapping Papers](https://www.trendhunter.com/trends/dissolvable-gift-wrap.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md) - [Parks-Themed Wrapping Paper](https://www.trendhunter.com/trends/parks-project-wrapping-paper.md) - [Secret Gift-Wrapping Suites](https://www.trendhunter.com/trends/wrapping-rooms.md) - [Gifting-Ready Digital Cameras](https://www.trendhunter.com/trends/camp-snap-custom-edition.md)