# Customizable Clay Masks YES TO's Custom Face Mask Kits Can Be Enhanced with Tailored Add-Ins By Laura McQuarrie | Published 2017-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-face-mask References: [yesto](http://yesto.com/diy-masks/) YES TO recently introduced a collection of "[mix + mash](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio)" custom face mask kits that can be enhanced with add-ins of one's choosing. As convenient as [single-use clay masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) can be, sometimes even the formulas that are meant to hydrate, detoxify or deeply cleanse are not specific enough to one's skincare needs. YES TO is now addressing this with four [DIY powder-to-clay mask formulas](https://www.trendhunter.com/trends/mask-kit): Detoxifying Charcoal, Impurity Fighting with tomatoes and kaolin clay, Moisturizing coconut and Soothing cucumber. Each single-use package contains a spoon and a bowl for mixing. Alongside this, YES TO also suggests that customizations can be made with a variety of common kitchen ingredients. The brand suggests adding strawberries for exfoliation, coconut water to reduce inflammation or honey for smoothing the skin. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Customizable Face Mask Kits:** The trend towards customizable face mask kits allows consumers to tailor their skincare routine to their specific needs and preferences. - **DIY Powder-to-clay Masks:** The rise of DIY powder-to-clay masks provides an opportunity for consumers to have a hands-on approach to their skincare, creating personalized products. - **Natural Ingredients Customizations:** The trend of adding common kitchen ingredients to face masks opens up possibilities for consumers to experiment with natural skincare remedies. ### Where This Applies - **Skincare:** The skincare industry can benefit from the demand for customizable face mask kits, offering more options for personalized skincare products. - **Beauty/personal Care:** The beauty/personal care industry can tap into the DIY powder-to-clay mask trend by offering ready-to-mix products that allow consumers to create their own customized masks. - **Food and Beverage:** The food and beverage industry can explore partnerships with skincare brands to provide innovative ingredients for customizing face masks and expand their product offerings beyond the kitchen. ## Related on Trend Hunter - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Modeling Pack Kits](https://www.trendhunter.com/trends/derma-modeling-pack.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [Green Tomato Cleansers](https://www.trendhunter.com/trends/green-tomato-clay-mask.md)