# Personalized Skincare Services L'Oreal is Now Offering a Tailored Service Called CUSTOM D.O.S.E By Laura McQuarrie | Published 2018-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-dose References: [prnewswire](https://www.prnewswire.com/news-releases/loreal-teams-up-with-fast-company-to-present-the-future-of-beauty-in-austin-unveils-latest-technological-advancement-in-personalized-skincare-with-skinceuticals-custom-dose-300611274.html) & [skinceuticals](http://www.skinceuticals.com/customdose) In partnership with L'Oréal-owned [SkinCeuticals](https://www.trendhunter.com/trends/skinceuticals-1), L'Oréal's Technology Incubator is now launching a new [personalized skincare service](https://www.trendhunter.com/trends/maxpace) called 'CUSTOM D.O.S.E.' D.O.S.E. boasts the ability to scan and assess a consumer's unique needs and develop a [corrective serum](https://www.trendhunter.com/trends/rehab-skincare) with specially selected active ingredients to address their specific skincare issues. As Guive Balooch, the Global Vice President of L'Oréal's Technology Incubator notes: "D.O.S.E. acts like a mini skincare laboratory, combining lab-grade formulation and factory-grade manufacturing into a machine that sits on the counter." D.O.S.E. sets itself apart for its ability to mix active ingredients and address multiple skincare concerns with a single formula. To begin the process of creating a custom serum, one must complete an assessment via a tablet, so that data may be sent to the D.O.S.E. machine, the product may be created and packaged with a custom label. During the creation of D.O.S.E., 2,000 algorithms were created based on 250 unique skin types. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 50% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Skincare:** Customized skincare services that use technology, AI and algorithms for personalized skincare. - **Skin Assessment and Analyzing:** Advanced skin scanning and assessment technologies along with data analysis, AI, and machine learning is creating new opportunities in the beauty industry. - **Direct-to-consumer Products:** Companies that provide personalized, direct-to-consumer products and services are disrupting traditional supply chains and creating new experiences for customers. ### Industries Being Reshaped - **Beauty and Skincare Services:** Skincare service providers can utilize technology and algorithms to provide personalized and effective skincare products and services to their customers. - **Health Tech:** The convergence of technology and healthcare is opening up new avenues for personalized care and treatment. - **Consumer Packaged Goods Industry:** Direct-to-consumer personalized products are disrupting traditional consumer packaged goods business models, creating new opportunities for innovation and customer engagement. ## Related on Trend Hunter - [AI-Powered Medspas](https://www.trendhunter.com/trends/laserie.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Custom Peptide Skincare Serums](https://www.trendhunter.com/trends/peptide-skincare-serum.md) - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md) - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [AI Custom Korean Skincare](https://www.trendhunter.com/trends/k-own.md) - [AI-Powered Medical-Grade Skincare Systems](https://www.trendhunter.com/trends/universkin-by-alma.md)