# Custom Denim Jeans Sene's Ever Jean is Made on Demand to a Customer's Size & Preferences By Laura McQuarrie | Published 2019-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-denim References: [fastcompany](https://www.fastcompany.com/90412829/cant-find-jeans-that-fit-this-startup-will-custom-make-your-next-pair-for-you) & [senestudio](https://senestudio.com/collections/custom-jeans-women) Finding the perfect pair of denim jeans can be a challenge but Sene is aiming to change this process entirely by making it simple for consumers to order exactly the style and fit they need. The start-up's on-demand, custom-fit Ever Jean for men and women is laser-cut and assembled by hand, based on a Smart Fit Quiz and a machine learning algorithm that creates a custom fit. The custom denim jeans are available in a range of different washes, sizes and fits and rises to suit different preferences and flatter all body types. Sene operates on a model that's centered on not just customization but also sustainability, as its [made-to-order products](https://www.trendhunter.com/trends/mango-jeans) are only created in the first place "if there is someone to wear it." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **On-demand Customization:** The trend of on-demand customization creates opportunities for businesses to offer personalized products and experiences to consumers. - **Smart Fit Technology:** The integration of machine learning algorithms and smart fit quizzes allows for the creation of custom-fit products, revolutionizing the traditional sizing process. - **Sustainable Fashion:** The focus on sustainability in fashion drives innovation in made-to-order production, reducing waste and ensuring products are created only when needed. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can leverage on-demand customization and smart fit technology to provide a personalized shopping experience and improve customer satisfaction. - **Apparel Manufacturing:** Apparel manufacturers can adopt sustainable practices by implementing made-to-order production systems, reducing excess inventory and minimizing environmental impact. - **E-commerce Platforms:** E-commerce platforms can incorporate on-demand customization options to attract customers seeking personalized products, creating a competitive advantage in the online retail space. ## Related on Trend Hunter - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Fit-Finding Denim Apps](https://www.trendhunter.com/trends/perfect-pair-of-jeans.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Denim Shopping Voice Assistants](https://www.trendhunter.com/trends/levis-jeans-fit-guide.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md)