# Custom Converse Projects The Blank Canvas Initiative Encourages Customers to Design Their Own Shoe By Meghan Young | Published 2014-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/custom-converse References: [converse](http://www.converse.com/landing-design-your-own) The custom [Converse](https://www.trendhunter.com/trends/converse-and-charli-xcx) project, aptly titled 'Blank Canvas,' encourages people to have more of a hand in their sneaker choice. Expressing one's individuality is becoming more of a concern for younger generations as they are inundated with mass produced fashion fads and more. Through this custom Converse project, they can approach a different mindset one step at a time, quite literally. Taking a cue from NikeID and even [Adidas](https://www.trendhunter.com/trends/style-your-toe)' latest [custom sneaker app](https://www.trendhunter.com/trends/airimagination), the custom Converse campaign allows customers to choose different color ways, materials and laces that correspond with a number of different styles. From classic to modern and even a bit of punk thrown in, the custom Converse project is one way to utilize the Internet in order to expand the retail experience into people's home and their minds. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Custom Sneaker Design:** Exploring the trend of personalized footwear, creating opportunities for innovation in customization technology and online retail experiences. - **Expressing Individuality:** Addressing the need for individual expression in fashion, sparking ideas for unique and customizable products in various industries. - **Expanding Retail Experience:** Utilizing technology to bring the retail experience into people's homes, opening up possibilities for immersive online shopping experiences. ### Industries Being Reshaped - **Footwear:** Innovating in the footwear industry by offering customizable shoe options to meet the demand for personalized fashion and self-expression. - **Fashion:** Exploring customization options and unique products in the fashion industry, allowing consumers to express their individuality through clothing and accessories. - **E-commerce:** Transforming the online retail industry by developing immersive shopping experiences that bring the feeling of being in a physical store to customers' homes. ## Related on Trend Hunter - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Shoe-Dessert Collaborations](https://www.trendhunter.com/trends/milk-bar-and-converse.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md)