# Anime-Infused Contact Lenses These Smart Custom Contact Lenses Could Help Pokémon Go Players By Riley von Niessen | Published 2016-08-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/custom-contact-lenses References: [hypebeast](http://hypebeast.com/2016/8/pokemon-go-contact-lenses) & [nianticlabs](https://www.nianticlabs.com/) As a means to bring players closer to the wildly popular augmented reality anime game, the researchers over at [Niantic Labs](https://www.trendhunter.com/trends/mobile-game-performance) are working to develop a set of custom contact lenses that immerse players into the game even more. Although it's not clear when the strange invention will be available to the public, the Chief Executive of Niantic Labs, John Hanke, says that the custom contact lenses will infuse [augmented reality technology](https://www.trendhunter.com/trends/ai-powered-ar-smart-glasses) inside so that players no longer have to hold their phones to play the game. Considering how advanced this technology is and the difficulty in implementing it into such a small and potentially dangerous form, its reported that it's unlikely anyone will have access to the Pokémon Go contact lenses anytime in the near future. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Contact Lenses:** Disruptive innovation opportunities include creating immersive augmented reality experiences without the need for handheld devices. - **AR Gaming:** Disruptive innovation opportunities include developing new games that utilize augmented reality contact lens technology. - **Wearable Technology:** Disruptive innovation opportunities include exploring the potential of incorporating augmented reality and smart technology into wearable devices. ### Where This Applies - **Gaming:** Disruptive innovation opportunities include creating new gaming experiences that integrate augmented reality contact lenses. - **Healthcare:** Disruptive innovation opportunities include developing medical applications for augmented reality contact lenses, such as assisting with visual impairments. - **Fashion:** Disruptive innovation opportunities include incorporating augmented reality contact lenses into fashion accessories for a futuristic and unique aesthetic. ## Related on Trend Hunter - [Anime-Inspired Glasses Designs](https://www.trendhunter.com/trends/animeinspired-glasses.md) - [Spiralled Shape Contact Lenses](https://www.trendhunter.com/trends/spiral-diopter.md) - [Myopia-Focused Contact Lenses](https://www.trendhunter.com/trends/myopia-control.md) - [AR-Powered Eye Training Devices](https://www.trendhunter.com/trends/eyes-amblyopia-trainer.md) - [Autofocus-Providing Eyewear](https://www.trendhunter.com/trends/hightech-autofocus-eyewear.md) - [AR-Enabled Sports Glasses](https://www.trendhunter.com/trends/engo-2.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Extra-Breathable Contact Lenses](https://www.trendhunter.com/trends/skyhy-by-hubble.md) - [Blink-Moisturizing Contacts](https://www.trendhunter.com/trends/terasaki-institute.md)