# Personalization-Friendly Pillows The Authenticity50 Custom Comfort Pillow Can be Easily Adjusted By Michael Hemsworth | Published 2020-07-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-comfort-pillow References: [uncrate](https://uncrate.com/authenticity50-custom-comfort-pillow/) & [authenticity50](https://authenticity50.com/products/made-in-usa-cooling-foam-pillow?utm_source=uncrate&utm_medium=sponsored&utm_campaign=pillows) The Authenticity50 Custom Comfort Pillow is a high-quality solution for the bedroom that will provide consumers with a personalization-focused way to get a better night's sleep. The pillow is characterized by its ability to be adjusted when it comes to the internal fill, which includes the ability to add or remote a [cooling gel memory foam insert](https://www.trendhunter.com/trends/copper-cooling-gel-pillow) as well as the microfiber blend. This enables users to fine-tune the pillow to their needs instead of stacking multiple pillows or flattening one out in order to get the right kind of experience for their needs. The Authenticity50 Custom Comfort Pillow comes in two size options and is Seed-to-Stitch® Made in the USA in order to put a focus on high-quality goods with a touch of personalization. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 64% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Personalization-focused Pillows:** Opportunity for disruptive innovation in the bedding industry to create more personalized and adjustable pillow options for consumers. - **Adjustable Sleep Products:** Trend towards adjustable bedding products provides opportunity for disruptive innovation in the sleep industry. - **Customizable Bedding:** Increasing demand for customizable bedding creates new opportunities for disruptive innovation in the home goods industry. ### Sectors Adopting This - **Bedding:** Opportunity for disruption in the bedding industry with innovative products that offer adjustable and personalized sleep experiences. - **Sleep:** Trend towards adjustable sleep products creates opportunities for disruptive innovation and improved wellness in the sleep industry. - **Home Goods:** Growing demand for customizable bedding provides opportunities for innovation in the home goods industry. ## Related on Trend Hunter - [Noodle-Shaped Foam Pillows](https://www.trendhunter.com/trends/adjustable-memory-foam-pillow.md) - [Customizable Side-Specific Pillows](https://www.trendhunter.com/trends/sleep-artisan-luxury-side-sleeper-pillow.md) - [AI-Designed Pillows](https://www.trendhunter.com/trends/cloud-9-pillow.md) - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md) - [Hybrid Thermoregulation Pillows](https://www.trendhunter.com/trends/stack-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Chiropractor-Approved Pillows](https://www.trendhunter.com/trends/dreamade-pillow.md) - [Sleep-Enhancing Gel Fiber Pillows](https://www.trendhunter.com/trends/purple-twincloud.md)