# Optimized Inflight Coffees Alaska Airlines & Stumptown's Custom Coffee Blend is Crowd-Pleasing By Laura McQuarrie | Published 2023-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/custom-coffee-blend References: [news.alaskaair](https://news.alaskaair.com/alaska-airlines/alaska-airlines-and-stumptown-new-coffee/)  Flavors are enhanced while eating and drinking in an airplane due to the combination of lower air pressure and humidity and with this in mind, [Alaska Airlines](https://www.trendhunter.com/trends/alaska) and [Stumptown](https://www.trendhunter.com/trends/floral-forward-coffee) Coffee [Roasters](https://www.trendhunter.com/trends/better-buzz-coffee-roasters) created a custom coffee blend that's optimized for inflight enjoyment. This Stumptown coffee, created specifically to be enjoyed up in the air, was made to be a crowd-pleasing brew to appease those who gravitate toward milder coffees, as well as those who appreciate medium-bodied roasts. According to the collaborating companies, "Alaska's medium-dark blend uses the same clean and sweet base as Holler Mountain, but with a primary focus on a roast that mellows acidity and introduces just enough toastiness to please a wide range of palates." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 11% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Optimized Inflight Coffees:** Inflight coffee blends are being customized to enhance the flavor experience while traveling by air. - **Crowd-pleasing Coffee Blends:** Companies are creating coffee blends that cater to a wide range of palates to ensure customer satisfaction. - **Milder and Medium-bodied Roasts:** The trend towards milder and medium-bodied coffee roasts is growing in the airline industry. ### Industries Being Reshaped - **Airline Food and Beverage:** The airline industry has an opportunity to innovate and enhance their inflight food and beverage offerings, focusing on optimizing the coffee experience. - **Coffee Roasting:** Coffee roasters can explore the creation of customized blends specifically designed to be enjoyed at high altitudes. - **Hospitality and Travel:** The hospitality and travel industry can collaborate with coffee roasters to create unique inflight coffee blends that elevate the overall travel experience. ## Related on Trend Hunter - [Inflight Coffee Roasts](https://www.trendhunter.com/trends/alaska.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Collaboration Airline-Approved Beers](https://www.trendhunter.com/trends/cloud-cruiser-ipa.md) - [Premium In-Flight Coffee Experiences](https://www.trendhunter.com/trends/inflight-coffee-experience.md) - [In-Flight Cocktail Menus](https://www.trendhunter.com/trends/alaska-airlines.md) - [Coffee-Themed Airline Experiences](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks.md) - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md)