# Custom Cocktail Kits William Grant & Sons' Home Cocktail Kits Showcase Beverage Brand Signatures By Laura McQuarrie | Published 2015-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/custom-cocktail References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2015/07/william-grant-sons-launches-cocktail-making-kit/) In partnership with [Shaken Cocktails](https://www.trendhunter.com/trends/shaken-udder-milkshakes), [William Grant & Sons](https://www.trendhunter.com/trends/batch-bottle) created two custom cocktail kits for the home mixologist. The pair of kits are designed to showcase [Monkey Shouldey](https://www.trendhunter.com/trends/monkey-47-distillers-cut-2025) whiskey and Hendrick's gin, so that consumers can create bar-quality cocktails in the comfort of their own homes. Each set includes five different bottles: two for creating classic cocktails, another two for a more contemporary cocktail and one last bottle to enjoy neat. With the rise in at-home experimentation with alcoholic drinks, consumers are looking for small, giftable kits like these to customize the drink-making and consumption experience. The kit is also great exposure for the alcohol brands involved, since a consumer will likely seek out a full product bottle rather than another sample-sized kit if they are able to craft a mixed drink to their linking. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Custom Cocktail Kits:** Opportunity to capitalize on the rising demand for at-home experimentation with alcoholic drinks by offering customizable cocktail kits. - **Home Mixologist:** Disruptive innovation opportunity to provide consumers with the tools and ingredients to create bar-quality cocktails in the comfort of their own homes. - **Giftable Kits:** Market potential in creating small, giftable cocktail kits that enhance the drink-making and consumption experience for consumers. ### Sectors Adopting This - **Alcoholic Beverages:** Alcohol brands can leverage custom cocktail kits to increase exposure and encourage consumers to seek out full product bottles. - **Home Entertainment:** Opportunity for companies to offer resources and products that cater to the growing trend of at-home mixology and entertainment. - **E-commerce:** Online retailers can tap into the demand for customizable cocktail kits and provide a convenient platform for consumers to purchase these products. ## Related on Trend Hunter - [BBQ Cocktail Kits](https://www.trendhunter.com/trends/bbq-cocktail-kit.md) - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Espresso Martini Infusion Kits](https://www.trendhunter.com/trends/espresso-martini-gift-set.md) - [Craft Cocktail Kits](https://www.trendhunter.com/trends/craft-cocktail-trio.md) - [Craft Cocktail Infusion Kits](https://www.trendhunter.com/trends/the-gin-bundle.md) - [Branded Spirit Cocktail Kits](https://www.trendhunter.com/trends/whistlepig-proof-provisions-supper-club-kit.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Cubed Cocktail Kits](https://www.trendhunter.com/trends/teaspressa-classic-cocktail-kit.md)