# Custom Clothes Not Just For Affluent Anymore Web-Based Personalization By Going Like Sixty | Published 2008-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-clothes-not-just-for-uber-rich-online-specialization-growing References: [publications.mediapost](http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74665&Nid=38461&p=916825) We are in the midst of a sea-change in the clothing business. Remember when custom clothing was reserved solely for the ultra-rich? Now with the web and interactivity, getting [custom clothing, shoes and accessories](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind) made to fit your personal design preference is as easy as firing up your computer. From [Converse](https://www.trendhunter.com/trends/converse-and-charli-xcx) and Van's shoes to Land's End swim wear, custom clothing is easy and affordable. **Implications** - The Internet is a fantastic place where marketers are finally realizing all of their options, including customization of items. Being able to customize clothing can make shopping a lot easier for consumers, especially if they have problems with sizing. It also gives people a chance to be creative and own a unique item that was specially chosen by them. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Web-based Personalization:** Custom clothing, shoes, and accessories made-to-order online offer a personalized shopping experience for consumers. - **Affordable Customization:** Affordable custom clothing options are making personalized fashion accessible to a wider range of consumers. - **Creative Ownership:** Custom clothing allows consumers to express their individuality and own unique pieces specially chosen by them. ### Where This Applies - **Fashion:** The fashion industry can harness the power of web-based personalization to offer customized clothing options to their customers. - **E-commerce:** Online retailers can leverage web-based personalization to enhance the shopping experience and offer customized products. - **Technology:** Technological advancements enable the seamless integration of customization tools, allowing companies to offer personalized clothing solutions. ## Related on Trend Hunter - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Gamified Custom Kidswear](https://www.trendhunter.com/trends/supermix-studio.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Personalized E-Commerce Platforms](https://www.trendhunter.com/trends/jarikre.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md)