# Customized Candy Studios Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors By Alyson Wyers | Published 2015-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/custom-chocolate References: [mashable](http://mashable.com/2015/08/07/customisable-kit-kat-australia/) & [goodfood.au](http://www.goodfood.com.au/good-food/food-news/create-your-own-kit-kat-flavour-at-sydney-popup-studio-20150806-giio8k.html) Following the lead of many other well-established brands who launched [limited pop-up locations](https://www.trendhunter.com/trends/break-better), Kit Kat is allowing customers to create [custom chocolate bars](https://www.trendhunter.com/trends/chocolate-bar-kit). Based in Sydney, Australia, the pop-up studio lets you make your own Kit Kat flavors. This is in honor of the candy bar's 80th anniversary and was made possible thanks to a collaboration with pastry chef Anna Polyviou. She even has her own personalized Kit Kat, the 'caramelized Anna' consisting of yellow graffiti, sea salt and [candy popcorn](https://www.trendhunter.com/trends/chocolatecoated-popcorn). After choosing your chocolaty base, you add in different ingredients -- from rose petals to dried mangos and roasted hazelnut -- to make your own custom chocolate. There are also ready to buy variations available. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Customization:** The trend of allowing customers to create their own customized products presents disruptive innovation opportunities in the food and beverage industry. - **Limited Pop-up Locations:** The trend of well-established brands launching limited pop-up locations offers disruptive innovation opportunities in the retail industry. - **Collaboration:** The trend of collaborating with renowned individuals, such as pastry chefs, presents disruptive innovation opportunities in the confectionery industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore disruptive innovation opportunities by incorporating customization into their product offerings. - **Retail:** The retail industry can take advantage of the trend of limited pop-up locations to create unique and engaging shopping experiences. - **Confectionery:** The confectionery industry can leverage collaborations with renowned individuals to create innovative and personalized candy products. ## Related on Trend Hunter - [Spherical Candy Bar Confections](https://www.trendhunter.com/trends/kitkat-pops.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md) - [Churro-Inspired Candy Bars](https://www.trendhunter.com/trends/kit-kat-churro.md)