# Customizable Body-Conscious Swimsuits Kini Swimwear Lets You Design Your Own Custom Bikini By Alyson Wyers | Published 2014-12-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-bikini References: [springwise](http://www.springwise.com/design-your-own-bikini-brand-lets-women-shop-body-shape/) & [kiniswimwear](http://kiniswimwear.com/) The clothes we wear give us the opportunity to express ourselves and our unique personalities, whether it's a favorite color scheme, a trademark cut or even a custom bikini. Based in Australia, Kini Swimwear enables you to design your own bathing suit and ensures you aren't just another fish in the sea. The custom bikini company lets women shop by [body size](https://www.trendhunter.com/trends/shaping-swimwear), ensuring a great fit that will complement your figure. The online store gives you the option of either purchasing [ready to wear designs](https://www.trendhunter.com/trends/new-swim-collection) or else creating your own with their DIY tool. The 'Shop My Shape' option lets customers show of their style and their body type, whether it's hourglass, round, straight, apple or pear shaped. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Swimwear:** Kini Swimwear lets customers design their own bathing suit, introducing a new trend for customization and personalization in the swimwear industry. - **Body-inclusive Sizing:** Kini Swimwear's 'Shop My Shape' option allows customers to find the perfect fit for their individual size, creating an opportunity for disruptive innovation in fashion and apparel. - **DIY Design Tools:** Kini Swimwear's DIY tool for designing swimsuits introduces a new trend for hands-on customization and personalization, making DIY design tools a potential opportunity for innovation in various industries. ### Sectors Adopting This - **Fashion and Apparel:** Kini Swimwear's customizable swimwear and body-inclusive sizing offers opportunities for innovation in the fashion and apparel industry. - **E-commerce:** Kini Swimwear's online store and DIY design tool presents an opportunity for disruptive innovation in the e-commerce industry. - **Retail:** Kini Swimwear's personalized approach to swimwear shopping presents an opportunity for innovation in the retail industry, particularly in the area of customization and personalization. ## Related on Trend Hunter - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md)