# Avant-Garde Bicycles Cool Custom Cruisers by Jason Battersby By Elsa Blaine | Published 2009-06-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/custom-bicycles-jason-battersby References: [behance.net](http://www.behance.net/jb_design/frame/212989) These [custom cruiser bicycles](https://www.trendhunter.com/trends/david-carson) by Jason Battersby are as he calls them the “World’s Coolest.” The windswept [aluminum body parts](https://www.trendhunter.com/trends/ducati-821) of grasshopper-green model were all hand formed by the designer. The huge triangular red taillights of the bike called ‘Eye Candy’ give it a Batman feel. The [retro-inspired orange fiberglass bicycle](https://www.trendhunter.com/trends/beachman) is aptly named “Tequila Sunrise.” Everything is aerodynamic about this bike, right down to the sharply sliced handlebar tips. **Implications** - One of the most effective ways a company can immediately distinguish itself in the marketplace is by investing in traditional products that feature a radical design. By marrying familiar and conventional products with unfamiliar and unconventional designs, the company shows a willingness to think outside of the box, but not to the point that it affects functionality. This will attract style-conscious consumers and those seeking some spice in their every day. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 86% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Custom Cruiser Bicycles:** Opportunity for businesses to offer personalized and unique bicycle designs that cater to style-conscious consumers. - **Retro-inspired Bicycles:** Opportunity for companies to create bicycles with vintage aesthetics that appeal to consumers seeking a nostalgic feel. - **Aerodynamic Bicycles:** Opportunity for businesses to develop bicycles with sleek and streamlined designs for enhanced speed and performance. ### Where This Applies - **Bicycle Manufacturing Industry:** Potential for manufacturers to tap into the growing demand for custom, retro-inspired, and aerodynamic bicycles. - **Luxury Goods Industry:** Opportunity for luxury brands to create high-end custom cruiser bicycles with unique designs for affluent consumers. - **Outdoor Recreation Industry:** Market potential for companies to offer retro-inspired and aerodynamic bicycles that cater to outdoor enthusiasts and adventure seekers. ## Related on Trend Hunter - [Perfectly Fitted Bicycles](https://www.trendhunter.com/trends/customizable-bicycle.md) - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md) - [Retro-Style Electric Trikes](https://www.trendhunter.com/trends/etrike-revolution.md) - [Consummately Customizable Commuter Bikes](https://www.trendhunter.com/trends/customizable-commuter-bike.md) - [Dutch-Style Cruiser eBikes](https://www.trendhunter.com/trends/cowboy-cruiser.md) - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [Limited Production Timber Bicycles](https://www.trendhunter.com/trends/alfredo-wooden-bikes.md) - [Custom-Made Stylized E-Bikes](https://www.trendhunter.com/trends/mastix.md) - [Angular Futuristic Electric Motorcycles](https://www.trendhunter.com/trends/solid-crs01.md)