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# Chromatically Illustrated Shoes
The Custom Air Force 1s by Studio Hegel Channel Takashi Murakami

By Kalin Ned | Published 2018-06-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/custom-air-force-1s
References: [hypebeast](https://hypebeast.com/2018/6/takashi-murakami-studio-hagel-nike-air-force-1-custom) & [instagram](https://www.instagram.com/studiohagel/)

An Amsterdam-based footwear design and consultancy studio released a pair of custom [Air Force 1s](https://www.trendhunter.com/trends/sushi-club) that celebrate the work of renowned Japanese artist Takashi Murakami. The top of the [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) silhouette embraces the iconic style of the creative with multi-colored flowers, while the bottom half of the shoe offers a strong contrast with crisp white.

[Studio Hegel](https://www.trendhunter.com/trends/fragments-becoming) further embellishes its custom Air Force 1s with a neon yellow zig-zag stitching that runs across the body of the shoe. The bespoke sneaker is completed with OFF-WHITE-branded shoelaces.

As the custom Air Force 1s pay tribute to the Japanese artist's popular body of work, this is yet another display of how sneaker culture embraces a multi-disciplinary approach to design and has a strong affinity to art.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 63% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Multi-disciplinary Design:** The trend of combining multiple design disciplines, such as fashion, art, and technology, to create unique products.
- **Customization:** The trend of offering personalized products to customers, allowing them to express their individuality and creativity.
- **Art-inspired Fashion:** The trend of incorporating elements of fine art into fashion design, blurring the lines between the two industries.

### Industries Being Reshaped

- **Footwear:** Innovators in the footwear industry can explore the potential of customization and multi-disciplinary design to create unique and personalized products.
- **Fashion:** Fashion industry leaders can incorporate fine art into their designs, creating products that are both fashionable and meaningful.
- **Art:** Artists and galleries can collaborate with fashion and footwear designers, expanding their reach and influence beyond traditional art channels.

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