# Sticky Toffee Beers This Sticky Toffee Pudding and Custard Pale Ale is a Limited-Edition Treat By Laura McQuarrie | Published 2021-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/custard-pale-ale References: [fabnews.live](https://fabnews.live/sticky-toffee-pudding-beer-joins-seven-bro7hers-birthday-series/) & [sevenbro7hers](https://www.sevenbro7hers.com/sevenseries/) For its seventh birthday celebrations, [Seven Bro7hers Brewing Co.](https://www.trendhunter.com/trends/seven-bro7hers) is launching a series of limited-edition beers and the newest addition to the 7 [Series](https://www.trendhunter.com/trends/tavern-series-creme-collection) is Utinni, a [sticky toffee pudding](https://www.trendhunter.com/trends/horlicks-sticky-toffee-pudding) and custard pale ale. This new beer is said to have been inspired by brother Luke’s "love for Star Wars & desserts." As part of the 2021 anniversary series, each of the seven brothers of Seven Bro7hers Brewing Co. is creating their own unique beer. This fourth addition to the series follows flavors like Peanut Butter on a Jaffa Cake Stout and red IPA Depth Charge. With each beer from the series, 7% of the profits goes towards a charity that's meaningful to the brothers and in the case of Utinni, Dementia UK is supported. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 10% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Beers:** Craft breweries can create limited-edition beers with unique and inspired flavors to attract beer enthusiasts and support meaningful causes. - **Flavor Innovation:** Breweries can experiment with flavors to create unique and unconventional beer experiences that appeal to a wider audience. - **Charitable Partnerships:** Partnering with a charity and donating a portion of profits can not only support a good cause but also improve a brewery's reputation and customer loyalty. ### Sectors Adopting This - **Craft Beer:** Craft breweries can leverage limited-edition beers and flavor innovation to differentiate themselves in a crowded market and stand out from larger breweries. - **Food and Beverage:** Flavor experimentation and unique product offerings can be a differentiator in the food and beverage industry, especially for small businesses and startups. - **Charity:** Craft breweries and food and beverage companies can align with charitable organizations to support social causes and give back to the community while building brand awareness. ## Related on Trend Hunter - [Sticky Bun-Flavored Stouts](https://www.trendhunter.com/trends/pastry-stout.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Autumnal Beer Duos](https://www.trendhunter.com/trends/beer-duo.md) - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Viral Chocolate Pastry Stouts](https://www.trendhunter.com/trends/vault-city-dubaistyle-chocolate-pistachio.md) - [Festive Filmic Beers](https://www.trendhunter.com/trends/its-a-beaut-by-brewdog.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Dessert-Inspired Vodka Liqueurs](https://www.trendhunter.com/trends/real-english-drinks-distillery.md) - [Fruity Supermarket Beers](https://www.trendhunter.com/trends/seven-bro7hers.md)