# Smart Shopping Cart Initiatives
These Cust2Mate Smart Carts are Arriving at Morton Williams

By Michael Hemsworth | Published 2023-05-31 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/cust2mate-smart-carts
References: [progressivegrocer](https://progressivegrocer.com/news-briefs?created_1=2023-05-30T15%3A37%3A09) & [mortonwilliams](https://www.mortonwilliams.com/)

![Smart Shopping Cart Initiatives](https://cdn.trendhunterstatic.com/thumbs/506/cust2mate-smart-carts.jpeg)

These Cust2Mate smart carts from the A2Z Smart Technologies Corp. are being rolled out by Morton Williams in the New York metropolitan area following a successful pilot project. A total of 100 75-liter carts that have been specially designed will be deployed into supermarkets in urban areas and will enable shoppers to quickly pick up essentials. The carts are equipped with a display at the handlebars that shoppers can interact with and can be set by the retailer to show pertinent information like sales or discounts presently available.

Morton Williams CEO Avi Kaner commented on the launch of the Cust2Mate smart carts saying, "By incorporating innovative technology into our operations, we are better positioned to meet the evolving needs of our customers, saving them time and money. We believe that this partnership with A2Z Cust2Mate will further strengthen our competitive edge in the market.”