# Sacred Streamlined Shoots The Cushnie et Ochs Fall 2011 Campaign is Simple & Sensual By Carly Foy | Published 2011-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cushnie-et-ochs References: [fashiongonerogue](http://fashiongonerogue.com/cushnie-ochs-fall-2011-campaign-ranya-anne-sophie-lydia-hugh-lippe/) & [cushnieetochs](http://cushnieetochs.com/) The Cushnie et Ochs [Fall 2011 campaign](https://www.trendhunter.com/trends/siegelman-stable-1) features [body-hugging silhouettes](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). The palette for this collection is mostly neutrals of black, beige and white. What makes this collection unique is the brand's use of geometric cutouts -- the collection relies heavily on diagonal patterns and free-flowing fabrics. Models Ranya, Anne Sophie and Lydia manage to portray indigenous persons in this desert-styled shoot, complete with slicked hair adorned with a single feather. Additionally, one outfit is shot sans model, with a cross acting as the wearer. The images for the lookbook are [mostly monochromatic](https://www.trendhunter.com/trends/jiyongkim-fw25), although some are shot in color with a deep yellow filter. The catalog was shot by Hugh Lippe and styled by Keegan Singh in Cushnie et Ochs' latest styles. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Body-hugging Silhouettes:** Opportunity for disruptive innovation in the fashion industry with the development of new materials and technologies to create form-fitting and comfortable clothing. - **Geometric Cutouts:** Opportunity for disruptive innovation in the fashion industry by integrating laser cutting technology to create intricate and unique designs. - **Monochromatic Lookbook:** Opportunity for disruptive innovation in the photography industry by exploring different techniques and filters to create visually striking monochromatic images. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation by incorporating indigenous-inspired designs and materials into mainstream fashion collections. - **Textile:** Opportunity for disruptive innovation by developing new fabrics that offer both stretch and breathability for body-hugging silhouettes. - **Photography:** Opportunity for disruptive innovation by experimenting with various filters and editing techniques to achieve unique and visually appealing monochromatic images. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)