# Hip Comfort-Focused Sneakers The Maratown Cushioned Shoes Ensure All-Day Comfort By Michael Hemsworth | Published 2017-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cushioned-shoes1 References: [thegadgetflow](http://thegadgetflow.com/portfolio/maratown-maximum-cushioned-sneakers/) & [kickstarter](https://www.kickstarter.com/projects/maratown/the-worlds-most-cushioned-sneakers) Shoes designed to be hip are often not very comfortable, so the Maratown cushion shoes are a new example of how [comfort and style can be merged](https://www.trendhunter.com/trends/deming-recovery). Coming in several style and monochromatic color choices, Maratown shoes offer 1.5-inches of [cushioning in the sole](https://www.trendhunter.com/trends/hoka-bondi-9) that is purported to be at least three-times as much as what you'd find in a traditional sneaker. This makes them inherently comfortable to wear for an entire day without causing aches and pains. The Maratown cushioned shoes make use of Bouncecell technology that works as a [lightweight method to absorb shocks](https://www.trendhunter.com/trends/adidas-zponge) and deter any pain from occurring. The brand purports that 33% of the pressure that is created by traditional shoes is eliminated to ensure they are sneakers that are truly comfortable. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 91% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Comfort-focused Sneakers:** Opportunity for disruption: Develop sneakers that prioritize both style and comfort for all-day wear. - **Monochromatic Color Choices:** Opportunity for disruption: Create a range of monochromatic color options for sneakers to cater to different style preferences. - **Bouncecell Technology:** Opportunity for disruption: Innovate lightweight shock-absorbing technology for shoes to enhance comfort and alleviate pain. ### Who This Affects Most - **Footwear:** Opportunity for disruption: Introduce comfortable and stylish footwear options to challenge conventional shoe designs. - **Fashion:** Opportunity for disruption: Incorporate comfort-focused sneakers into fashion trends for a practical and trendy footwear choice. - **Technology:** Opportunity for disruption: Apply advanced materials and technologies to develop more comfortable and pain-free shoe solutions. ## Related on Trend Hunter - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Comfort-Centric Ultra-Stylish Footwear](https://www.trendhunter.com/trends/ultrastylish-footwear.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Maximalist Ultra-Cushioned Sneakers](https://www.trendhunter.com/trends/hoka-bondi-9.md) - [Ultra-Durable Cushioned Sneakers](https://www.trendhunter.com/trends/clifton-ls.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Ultra-Plush Cushioned Sneakers](https://www.trendhunter.com/trends/chunky-samba.md) - [Backless Comfort Shoes](https://www.trendhunter.com/trends/moondeck.md)