# Collaborative K-Beauty Foundations Avon x The Face Shop's Cushion Foundation is Weightless By Laura McQuarrie | Published 2019-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cushion-foundation References: [allure](https://www.allure.com/gallery/new-k-beauty-korean-makeup-skin-care-november-2019) & [avon](https://www.avon.com/product/ink-lasting-cushion-foundation-slim-fit-70131) [Avon](https://www.trendhunter.com/trends/avon-beauty-products) teamed up with Korean skincare and cosmetics manufacturer The Face Shop for a collaboration that introduces the best of K-beauty to beauty consumers. One of the standout products is the Ink Lasting Cushion Foundation Slim Fit, which is available in an 18-shade range, a compact design and a formula that feels [weightless](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation). Unlike many other kinds of powder or liquid foundations, this one boasts a mess-free design that requires users to press the sponge into the compact to soak up the pigment. On the skin, the K-beauty foundation is said to create a comfortable, "second-skin feel" that leaves the skin looking smooth, natural and [matte](https://www.trendhunter.com/trends/lumimatte-foundation), yet also fresh. Avon's collaboration with The Face Shop also introduces other cushion cosmetics like highlighter and blush. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cushion Cosmetics:** The collaborative K-Beauty foundations trend highlights the opportunity for beauty companies to create cushion cosmetics, such as highlighters and blush, that offer a weightless, second-skin feel. - **Korean Beauty (k-beauty):** The collaboration between Avon and The Face Shop showcases the growing trend of incorporating K-Beauty products in the beauty industry, presenting the opportunity for other brands to partner with Korean companies and bring the best of K-Beauty to a wider market. - **Mess-free Design:** The Avon x The Face Shop Cushion Foundation's mess-free design highlights the disruptive innovation opportunity for beauty companies to create foundations with unique application methods, such as a compact that requires users to press a sponge to soak up the pigment. ### Who This Affects Most - **Beauty:** The collaborative K-Beauty foundations trend presents disruptive innovation opportunities for the beauty industry to create innovative cosmetic products that offer weightless formulas, second-skin feel, and mess-free application methods. - **Cosmetics:** The introduction of Avon x The Face Shop's Cushion Foundation and other cushion cosmetics opens up disruptive innovation opportunities in the cosmetics industry to develop lightweight, comfortable and natural-looking makeup products. - **Skincare:** The partnership between Avon and The Face Shop demonstrates the potential for disruptive innovation in the skincare industry by incorporating K-Beauty principles, such as formulas that leave the skin smooth, matte, and fresh while providing a second-skin feel. ## Related on Trend Hunter - [Korean-Style Cushion Foundations](https://www.trendhunter.com/trends/banila-co.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Cushion Foundation Expansions](https://www.trendhunter.com/trends/covericious-ultimate-cover-cushion.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Clean Hydrating Foundations](https://www.trendhunter.com/trends/power-plush-longwear-foundation.md) - [Semi-Matte Cushion Foundations](https://www.trendhunter.com/trends/tirtirmaskfitredcushion.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md)