# Plastic-Free Toilet Paper Packaging Cushelle Double Rolls are Now Packaged Plastic-Free Wrap By Michael Hemsworth | Published 2020-03-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cushelle-double-rolls References: [conveniencestore](https://www.conveniencestore.co.uk/non-food/cushelle-launch-wipes-out-plastic-with-paper-packaging/603249.article) & [cushelle](https://www.cushelle.com) The shift away from plastic in packaging is continuing to gain momentum as seen with the Cushelle Double Rolls toilet paper, which now features an alternative. The toilet paper is contained in paper that's made from [FSC](https://www.trendhunter.com/trends/paper-based-canister) certified resources in a bid to [eliminate plastic wrap](https://www.trendhunter.com/trends/betterway-bamboo) that would have traditionally been used. This helps to further enhance the brand's sustainability profile and help prevent massive amounts of plastic from entering the landfill each year. Cushelle Marketing Manager Sian Dixon spoke on the new Cushelle Double Rolls toilet paper packaging saying, "Our new Cushelle Double Rolls in paper packaging offers consumers the chance to make small changes without compromising on quality. We are working towards 100% recyclability of all our packaging by 2025, and our Cushelle paper packaging is a big step in the right direction. Our aim is to help reduce plastic waste and provide consumers with another option that makes recycling easier, with 99% of UK households having access to paper recycling. In addition, by introducing Cushelle Double Rolls in paper packaging, we have been able to save 4.3 tonnes of plastic, use 4.5m fewer cores and reduce our carbon footprint by 2.2%.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Shift Away From Plastic Packaging:** Exploring alternative packaging materials and methods to eliminate plastic in product packaging. - **Sustainability in Packaging:** Developing more eco-friendly packaging solutions in order to enhance brand sustainability profiles. - **Increase in Recyclable Packaging:** Working towards 100% recyclability of packaging to reduce plastic waste and provide consumers with easier recycling options. ### Sectors Adopting This - **Toilet Paper Manufacturing:** Opportunity to innovate by developing toilet paper packaging solutions that are plastic-free. - **Packaging and Printing:** Opportunity to create and design packaging solutions using alternative materials that are more sustainable. - **Retail and Consumer Goods:** Opportunity to market and sell products with plastic-free packaging to meet growing consumer demand for more sustainable options. ## Related on Trend Hunter - [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper.md) - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Paper-Packaged Porridge Products](https://www.trendhunter.com/trends/everyday-essentials-porridge-oats.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md) - [Paper-Made Detergent Packaging](https://www.trendhunter.com/trends/tesco-laundry-pods.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Recyclable Cereal Liner Packaging](https://www.trendhunter.com/trends/paperbased-cereal-packaging.md) - [Recycled Paper Protective Wraps](https://www.trendhunter.com/trends/scotch-cushion-lock.md) - [Luxury Vegan Bath Tissues](https://www.trendhunter.com/trends/wholeroll.md)