# Sustainable Instant Coffees Cusa Tea & Coffee's Dirty Chai and Mocha Flavors are a New Release By Jana Pijak | Published 2020-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cusa-tea-coffee References: [cusatea](https://cusatea.com/) Cusa Tea & Coffee's newest Dirty [Chai](https://www.trendhunter.com/trends/spiced-chai-latte) and Mocha flavors were recently launched with a widely successful [Kickstarter](https://www.trendhunter.com/trends/vietnamese-coffee-pouches) campaign, which raised $13,000, meeting its funding goal of $5,000 in less than 24 hours. Based in Boulder, Colorado, Cusa Tea & Coffee specializes in instant coffee beverages that are not only convenient but also sustainable -- featuring [Rainforest Alliance](https://www.trendhunter.com/trends/sustainable-coffee1) certification. While Cusa Tea & Coffee's Dirty Chai: Rainforest Alliance Certified™ coffee is "blended with organic tea and delicious Indian spices like cinnamon, ginger, cardamom, clove and black pepper, for a smooth and slightly spicy" flavor profile, its Mocha: Rainforest Alliance Certified™ coffee boasts "earthy raw cacao" for a chocolatey and holiday-friendly treat. The two new flavors can be enjoyed both hot or iced and feature 7 servings inside each pack. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Instant Coffees:** Opportunity for disruptive innovation in the instant coffee market by offering sustainable products with unique flavor profiles. - **Crowdfunding Success:** Crowdfunding platforms provide opportunities for businesses to raise funds quickly and efficiently for product launches. - **Hot and Iced Beverages:** Catering to consumer preferences for versatile beverages that can be enjoyed both hot and cold. ### Where This Applies - **Food and Beverage:** Innovative instant coffee flavors and sustainable production methods address consumer demand for convenient and eco-friendly beverages. - **E-commerce:** The success of Cusa Tea & Coffee's Kickstarter campaign highlights the potential of crowdfunding platforms for product-based online businesses. - **Hospitality:** Hotels, cafes, and restaurants can benefit from offering high-quality, sustainable instant coffee options with unique flavor profiles to cater to diverse customer preferences. ## Related on Trend Hunter - [Premium QSR Instant Coffees](https://www.trendhunter.com/trends/new-kcup-options.md) - [Mushroom-Powered Dirty Chai Blends](https://www.trendhunter.com/trends/dirty-chai.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md) - [Churro-Flavored Mochas](https://www.trendhunter.com/trends/churro-mocha.md) - [Single-Serve Mushroom Coffee Sachets](https://www.trendhunter.com/trends/dirtea-sachets.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Festive Instant Lattes](https://www.trendhunter.com/trends/peppermint-mocha-instant-latte.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Candy Bar-Flavored Instant Coffees](https://www.trendhunter.com/trends/nescaf-mocha.md)